Director of Sales & Business Development

CoreHR is a startup Professional Employer Organization (PEO) focused on serving small to medium sized businesses. Our mission is to remove the HR burden entirely including payroll, compliance, benefits, workers’ compensation, and ongoing HR administration allowing founders and operators to focus on growing their businesses with confidence.

We are seeking a Director of Sales & Business Development to lead and execute CoreHR’s go-to-market strategy. This role is responsible for building our sales pipeline, converting early customers, developing referral partnerships, and shaping the long-term revenue engine of the company. The position is structured as a senior leadership role with both fixed compensation and long-term partnership-level incentives. This is a hands‑on, entrepreneurial role ideal for someone who thrives in early‑stage environments, enjoys building relationships with business owners, and wants to directly influence the growth trajectory of a company.

• Own and execute CoreHR’s sales strategy targeting small businesses (generally Founder–25 employees).
• Generate new business through outbound prospecting, inbound lead follow‑up, networking, referrals, and strategic partnerships.
• Conduct discovery calls, needs assessments, and solution presentations tailored to small business owners and founders.
• Close PEO agreements and manage prospects through onboarding coordination with internal teams.

• Develop and maintain referral relationships with insurance brokers, 401(k) providers, small business CPAs, payroll providers, and other trusted advisors to small businesses.
• Represent CoreHR at industry events, small business expos, networking forums, and community organizations.
• Identify new market segments, vertical opportunities, and geographic expansion strategies aligned with CoreHR’s growth plan.

• Serve as the foundation for CoreHR’s future sales organization, with the opportunity for continued growth and possible senior leadership role as the company scales.
• Provide input on compensation structures, pricing models, and long‑term growth strategy.
• Help define hiring needs and mentor future sales or business development hires as revenue grows.