Digital Content Producer - Kctv

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KCTV5 is the CBS affiliate, serving the Kansas City metropolitan area.

KCTV5 is looking for a Digital Content Producer who lives and breathes social media—someone who can curate, verify, and package what Kansas City is talking about into smart, fast, accurate, high-performing content across our social platforms and digital products. This is not a “post links to stories” role. It is a real-time curation + distribution position at the center of our digital newsroom.

You will identify trends, discover compelling user-generated content (UGC), build platform-native posts, and collaborate with producers/reporters to turn developing stories into must-share updates—while upholding KCTV5’s standards for accuracy, fairness, and editorial judgment.

• Lead social media curation for KCTV5: spot trends, breaking news signals, and community conversations worth elevating.
• Monitor platforms (Facebook, Instagram, X, Tik Tok, You Tube, Threads, and emerging platforms), scanners, and key community sources to identify timely content opportunities.
• Package platform-native posts (short copy + visuals/video) optimized by platform and audience behavior.
• Coordinate with newsroom teams to amplify reporting and keep social feeds accurate during breaking news.
• Write and publish digital content when needed (web updates, live updates, push alerts, etc.).
• Engage with the audience: manage comments/messages using station guidelines, elevate tips, and route credible leads to the right desk.
• Track performance and adjust strategy using analytics (reach, watch time, engagement, follower growth, referral traffic).
• Maintain a consistent brand voice while tailoring tone and format per platform (informative, human, concise, non-sensational).
• Work a schedule that supports news (including early mornings, evenings, weekends, holidays as needed).

• Bachelor's degree in Communications, Journalism, or related field.
• 2–3+ years producing digital/social content for a newsroom, media brand, or high-velocity publisher (experience level flexible for the right candidate).
• Strong news judgment and excellent writing/editing skills.
• Demonstrated ability to curate (not just create): identifying what matters, adding context, and publishing quickly.
• Comfort working in a breaking news environment with rapid decision-making and tight deadlines.
• Working knowledge of social best practices (captions, hooks, thumbnails, aspect ratios, accessibility, headline discipline).
• Basic photo/video editing skills (e.g., Adobe Premiere, Cap Cut, Canva, Photoshop, etc.).
• Experience producing short‑form video (vertical video editing, subtitles, beat-driven pacing).
• Experience with live coverage workflows (live blogs, stream clipping, social live updates).
• CMS experience and basic SEO knowledge.
• Working knowledge of AP Style and the ability to write clean, accurate copy under deadline.
• Analytics experience (Meta insights, You Tube analytics, social listening tools, Google Analytics/Chartbeat/Parse.ly, etc.).

If you feel you’re qualified and want to work with a great group of people, visit…