Account Executive - Strategic Partnerships, SmartConnect

Account Executive - Strategic Partnerships, Smart Connect

1 day ago - Be among the first 25 applicants

Spring Venture Group is a leading digital direct‑to‑consumer sales and marketing company focused on the senior market. We specialize in distributing Medicare Supplement, Medicare Advantage, and related products through our family of brands and dedicated team of licensed insurance agents. Powered by unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement, we help thousands of seniors navigate the complex world of Medicare every day.

This position is hybrid and requires current residency in the Kansas City area. We are unable to sponsor and cannot consider candidates with OPT or EAD.

The Account Executive – Strategic Partnerships is a specialized role focused on acquiring and integrating high‑value partners—such as Third Party Administrators (TPAs), financial advisory firms, and health systems—to build scalable channels that drive a continuous stream of client referrals. The role partners with organizations to offer Smart Connect as a value‑added benefit to their clients or members, and is critical in generating new growth opportunities.

Reports To:

VP, Business Development within the Smart Connect Department

• Drive acquisition of strategic, non‑broker partners (TPAs, financial advisors, health systems), expanding TAM by identifying, pursuing, and closing new organizational partnerships.
• Update and maintain a pipeline of prospective partners using Salesforce.
• Prospect and generate leads through market research, networking, and cold outreach using Zoom Info and Linked In, targeting decision‑makers in Business Development, Marketing, and C‑Suite roles.
• Provide compelling demonstrations to prospective organizational leadership, highlighting client retention, organizational value‑add, and ease of the referral process rather than just product features.
• Lead contracting discussions and final negotiations, ensuring agreements are structured to drive volume (e.g., tiered incentives) and are mutually beneficial.
• Serve as primary driver for securing signed agreements and ensuring partners are “activated” (actively referring clients) before handing off to the Account Management team.
• Work closely with Account Management leadership to ensure a seamless implementation and hand‑off experience for new partners.
• Collaborate with internal stakeholders to create, maintain, and update B2B sales materials and co‑branded collateral for partners.
• Attend vendor conferences (Fin Tech, Health Tech, HR Benefits) to network and identify new partnership opportunities.
• Clearly communicate the progress of partner acquisition and lead generation initiatives to internal stakeholders and leadership.
• Stay informed about industry trends, competitive landscape, and partner needs to adapt sales strategies accordingly.
• Meet and exceed sales objectives, specifically related to Partner Acquisition (contracts signed) and B2C Lead Generation (referral volume).
• Work with finance to ensure partner payouts (revenue share or referral fees) are accurately set up according to the contract.

• Be Aware (emotional intelligence)
• Be Open & Honest (communication)
• Be a Team Player (teamwork and collaboration)
• Be Accomplished (drive for results)
• Be the Example (develop self & empower people)
• Be Forward Thinking (strategic thinking)
• Be a Problem Solver (continuous improvement)

• Proven experience in account management, business development, or a similar role.
• Strong understanding of B2B2C business models.
• Excellent communication and relationship‑building skills.
• Ability to manage multiple complex deal cycles and priorities.
• Knowledge of Medicare and financial advisory, TPA, or healthcare landscape is a strong plus.

• Minimum BA/BS degree or equivalent work experience in a related field.

• Sales experience, preferably in the B2B space.
• Management experience preferred.
• Comprehensive Medicare knowledge (Supplement, Advantage, prescription drug plans, ancillary products).
• Excellent written and verbal communication skills.
• Ability to…