Business Manager, Trade

Bacardi is a family, a company and a brand

A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship.

Bacardi Limited is built on the enduring legacy of a family. Ours is a vibrant, family owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum.

We have grown to encompass an impressive portfolio of more than 200 brands and labels. These include BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka; DEWAR’S Blended Scotch whisky; BOMBAY SAPPHIRE gin; MARTINI vermouth and sparkling wines; CAZADORES 100% blue agave tequila; and other leading and emerging brands including WILLIAM LAWSON’S, ERISTOFF vodka, and ST. GERMAIN liqueur.

We are focused on building upon our successes by recruiting the best and brightest talent to have a well-balanced employee population that reflects our diverse society, customers and consumers. Around the globe we employ nearly 6,000 people who are guardians of a tradition of excellence dating back more than 152 years. Our products are sold in more than 150 markets worldwide by our own companies and third-party distributors, and we operate 27 production facilities for bottling, distilling and manufacturing in 16 countries.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The Company is headquartered in Hamilton, Bermuda.

OUR WAYS OF WORKING

Our family legacy has positively influenced our ways of working and shaped the values to which our employees aspire. We’re caring, like a family, and act responsibly in the wider communities in which we operate. We trust one another, forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and we commit energy, heart and soul to our work.

We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.

ABOUT THE ROLE

As the Field Account On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s full portfolio presence in the Italian On-trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role.

You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan.

You will build and maintain effective relationships with strategic customers for your channel.

You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP).

You will drive use of Commercial Excellence assets (e.g. Pictures of Success) and our approach to activate our brands to influence consumers at the point of purchase.

You will identify opportunities for new business development and provide input into the development of category and channel plans.

You are an entrepreneur and a full portfolio thinker.

You will drive a shared vision and winning team spirit among the sales teams.

This role is varied and a large percentage of your time will be spent interacting with the local sales team members as well as key customers. You can expect to be traveling extensively within your area to stay connected to all stakeholders.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Deliver results and excellence in execution

• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success, temporary activities and new business targets
• Deliver impact from channel and shopper marketing…