Go-To-Market Department Manager - Corporate Marketing; Kansas

Go-To-Market Department Manager – Corporate Marketing (Kansas City)

Burns & McDonnell’s Corporate Marketing department is seeking a Go‑To‑Market Department Manager. This manager will support our Infrastructure Business Lines (Water, Transportation and Environmental Services) and will develop and execute data‑driven, customer‑centric campaigns that drive market adoption and revenue growth. The role leverages an advanced AI‑powered technology stack to craft high‑impact strategies that seamlessly integrate sales and marketing efforts.

Leading a self‑executing go‑to‑market team, the manager leads market strategies, analyzes target audiences, refines messaging, orchestrates channels and leverages market insights to create campaigns that deliver sustained competitive advantage.

• Provide leadership to the team; direct and coordinate work assignments and review performance to ensure the efficient, cost‑effective utilization of staff.
• Responsible for profitable growth of the department; ensuring staff levels, staff loading, and staff assignments meet project requirements.
• Implement, apply and support company, department, global practice and/or regional office programs and initiatives; successfully navigating and managing change within the section.
• Provide expert level guidance and support.
• Manage department budget and expenditure of funds.
• Prepare and present workload and monthly reports to department.
• Responsible for the recruitment, development, training, and retention of staff.
• Responsible for conducting performance evaluations for department staff.
• Provide leadership, guidance, and instruction to the department.
• Responsible for interpreting the organization's policies, purposes, and goals to staff.
• Responsible for overall QA/QC process adherence.
• Enforce compliance with company and site safety policies.
• Performs other duties as assigned.
• Complies with all policies and standards.

• Serve as a trusted strategic go‑to‑market advisor to global practice leaders to develop and execute innovative marketing campaigns that directly drive sales growth and exceptional customer experience.
• Serve as a partner with global practice leaders, marketing teams and the go‑to‑market team and/or corporate marketing department to execute strategies and deliverables to help achieve business objectives.

• Develop and execute strategic marketing campaigns tailored to business objectives, whether Go‑to‑Market (GTM), Account‑Based Marketing (ABM) or Brand Awareness.
• Use AI‑enabled insights and predictive analytics to determine the right approach, messaging, and distribution channels. Monitor real‑time performance metrics, optimize engagement through A/B testing, and refine strategies using automation tools.
• Make sure campaigns are effectively nurtured, personalized, and data‑driven to maximize impact, drive conversions, and achieve measurable business growth.

• Leverage AI powered technology analytic teams and tools (Hub Spot, Dodge Analytics, Alpha Sense, Linked In Sales Navigator, etc) to track industry, market and competitive trends to develop data‑based marketing decisions.
• Develop market intelligence reports and analysis to enhance marketing campaigns.
• Partner with business development and marketing teams to integrate market research into sales strategies, enabling smarter engagement with prospects and clients.

• Leverage sales enablement tools (Hub Spot, CRM, Linked In Sales Navigator, etc.) and work collaboratively with go‑to‑market team to monitor customer interactions, conversions and lead generations to nurture and refine campaigns.
• Collaborate with customer success operations team to leverage insights for marketing and sales enhancements.

• Serve as a media relations strategist, building and maintaining strong relationships with targeted journalists, connecting them with our subject matter experts and becoming the go‑to source for trends, project profiles and industry insights.
• Integrate prompting, writing and editing skills with AI‑powered tools such as ChatGPT and Hub Spot Remix to develop a variety of earned and…