Strategy Lead, Influencer Marketing; Part-Time

This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to to scale. We’re looking for a Strategy Lead, Influencer Marketing to turn client briefs into creator-led strategies that make people stop scrolling, start talking, and ultimately drive business outcomes. This role sits at the intersection of strategy, creativity, and culture, shaping how influencer marketing shows up across new business pitches and live client campaigns.

You’ll be responsible for ideating and crafting imaginative, insight-driven creator strategies and concepts that scale across platforms and funnel stages. You’ll work within our broader Creator organization, rolling up to the VP, Client Strategy & Amplification, with direct oversight from the Director of Influencer Operations. Big ideas welcome. Wild ideas encouraged. Smart ideas required.

Founded in 2008, AdParlor holds strategic partnerships with Meta, Tik Tok, Google, Snapchat, Pinterest, Twitter, and Linkedin. AdParlor is a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:

FLNT) headquartered in New York City.

What You’ll Do

• Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
• Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
• Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
• Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
• Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
• Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
• Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
• Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

• 5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
• Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
• A proven ability to turn insights into smart, creative, and sellable strategies
• Comfortable creating highly-visual presentation slides
• Deep understanding of the creator ecosystem across platforms like Tik Tok, Instagram, You Tube, and emerging channels
• Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
• Comfort balancing imagination with practicality. Big ideas that actually ship
• Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
• A point of view on where creator marketing is going, not just where it’s been

This role helps define how we win and retain clients through creator-first thinking. You’ll directly influence how we show up in pitches, how Sales tells the story, and how brands activate creators in ways that feel authentic and drive results.

• Experience integrating creators into full-funnel or paid amplification strategies
• Familiarity with creator measurement, performance signals, and reporting frameworks
• A portfolio of past creator strategies or campaigns that made clients say “Yes… immediately.”

At AdParlor, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch two days a week, and our team keeps the calendar stocked with activity-filled events. When we're not eating, playing ping pong, or planning social events, AdParlor folks can be found participating in recreational sports leagues, networking with local charities, and bonding…