Senior Marketing Specialist

Overview

Connecting clients to markets – and talent to opportunity. With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune‑100, Nasdaq‑listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world‑class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, The Stone

X Group is made up of four segments that offer endless potential for progression and growth.

• Corporate: Engage in a deep variety of business‑critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game‑changing policies.

The Senior Marketing Specialist will be responsible for driving demand generation and building a strong sales pipeline across all regions and customer segments for our Payments division. Targets include corporates, financial institutions (including community banks and credit unions), non‑profits, and educational institutions. Reporting to the Head of Commercial Marketing, Americas, this role will ensure Stone

X’s Payments offerings are consistently positioned through unified value propositions that resonate with diverse audiences.

• Campaign Strategy & Execution – Plan, develop, and execute integrated multi‑channel marketing campaigns (digital, social, content, paid media) that generate qualified leads and build pipeline across all Payments customer segments.
• Timely & Accurate Execution – Ensure marketing campaigns and projects are managed effectively and delivered on schedule, within budget, and to a high standard of accuracy and quality.
• Value Proposition & Messaging – Translate business objectives into compelling value propositions and unified messaging tailored to corporates, financial institutions, community banks and credit unions, non‑profits, payments technology platforms, and educational institutions.
• Performance & Optimization – Define KPIs, track and report on campaign performance, and use data insights (A/B testing, funnel metrics, ROI analysis) to optimize marketing activities.
• Digital Marketing & Content – Manage and enhance digital channels, including website, SEO/SEM, social media, and marketing automation platforms. Oversee creation of thought leadership, sales enablement tools, and customer‑focused content.
• Collaboration & Stakeholder Management – Partner with sales, product, and regional leaders, as well as internal delivery teams and external agencies, to ensure campaigns are on brand, on time, and aligned with strategic priorities.
• Budget & Process Management – Manage budgets for marketing initiatives, monitor spend vs. ROI, and drive process improvements to streamline delivery and ensure marketing SLAs are met.
• Compliance & Standards – Ensure all marketing activity aligns with brand guidelines, corporate standards, and relevant financial services regulations.

• Minimum 7 years’ experience in Marketing.
• Proven leadership or senior‑level marketing experience, with a strong understanding of B2B marketing and sales alignment.
• Experience managing integrated campaigns across multiple channels (digital, social, events, and traditional).
• Familiarity with marketing automation, CRM systems (Salesforce or Microsoft Dynamics preferred), and analytics/reporting tools.
• Strong project management skills and attention to detail, with the ability to manage multiple initiatives simultaneously.
• Experience measuring and optimizing campaign performance to improve ROI.
• Strong communication and presentation skills to influence and engage stakeholders at all levels.
• Excellent organizational, project management, and prioritization abilities in a fast‑paced environment.
• Collaborative, team‑oriented approach with a focus on results.
• Proven ability to manage budgets and a variety of projects simultaneously.
• Analy…