Senior Marketing Specialist

Overview

Connecting clients to markets – and talent to opportunity

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, The Stone

X Group is made up of four segments that offer endless potential for progression and growth.

Business Segment Overview:

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.

Position

Purpose:

The Senior Marketing Specialist will be responsible for driving demand generation and building a strong sales pipeline across all regions and customer segments for our Payments division. Targets include corporates, financial institutions (including community banks and credit unions), non-profits, and educational institutions. Reporting to the Head of Commercial Marketing, Americas, this role will ensure Stone

X’s Payments offerings are consistently positioned through unified value propositions that resonate with diverse audiences.

The successful candidate will lead the planning and execution of integrated marketing campaigns, managing programs end-to-end across digital, social, and traditional channels. They will partner with business stakeholders, sales, and product teams to translate differentiators into compelling messaging, while coordinating with internal marketing delivery teams to ensure campaigns are on brand, on time, and within budget.

A key focus will be on measuring and optimizing campaign performance. The Senior Marketing Specialist will work with existing, develop new, and track KPIs, analyze results through marketing analytics and reporting tools, and deliver actionable insights that improve ROI, conversion, and overall effectiveness. Expertise in digital marketing — including content, social media, paid media, and marketing automation — will be essential to designing campaigns that reach and engage target audiences effectively.

The ideal candidate will bring proven experience working within a team or agency environment, with performance accountabilities to business/sales. They will be comfortable navigating multiple stakeholders and coordinating across specialized functions (digital, content, creative, analytics). This background will enable them to successfully leverage Stone

X’s full-service marketing organization while maintaining alignment, consistency, and high-quality execution across campaigns.

Primary responsibilities will include:

• Campaign Strategy & Execution – Plan, develop, and execute integrated multi-channel marketing campaigns (digital, social, content, paid media) that generate qualified leads and build pipeline across all Payments customer segments.
• Timely & Accurate Execution – Ensure marketing campaigns and projects are managed effectively and delivered on schedule, within budget, and to a high standard of accuracy and quality. Work closely with Stone
  
  X’s large, cross‑functional marketing team — including digital, content, creative, and analytics specialists — to coordinate successful campaign delivery.
• Value Proposition & Messaging – Translate business objectives into compelling value propositions and unified messaging tailored to corporates, financial institutions, community banks and credit unions, non‑profits, payments technology platforms, and educational institutions.
• Performance & Optimization – Define KPIs, track and report on campaign performance, and use data insights (A/B testing, funnel metrics, ROI analysis) to optimize marketing activities.
• Digital Marketing & Content – Manage and enhance digital channels, including website, SEO/SEM, social media, and…