US Industry Vertical Marketing Manager - Heal

US Industry Vertical Marketing Manager - Healthcare & Re...

Kansas City, Missouri, United States of America

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture,
you belong here.

The US Industry Vertical Marketing Manager for Healthcare & Real Estate is responsible for supporting development and driving execution of integrated marketing communications programs. Success includes strengthening visibility and deepening engagement with Lockton’s Healthcare and Real Estate sectors across both risk and people solutions.

This marketer will report to the U.S. Industry Vertical Marketing Leader and work closely with business leaders and marketing teams to activate industry-specific strategies, content and campaigns. The position will also support internal alignment and communications. The ideal candidate is a hands-on marketer who can develop and execute strategic marketing communications programs. Strong writing skills are imperative.

Rationale

Creating this position is essential to advancing our industry-specialization business strategy by ensuring we have a dedicated marketer who can translate sector priorities into actionable, high-impact programs for Healthcare and Real Estate. With a focused owner, we can move quickly from strategy into execution —developing timely thought leadership content, elevating executive visibility for practice leaders, and producing materials that consistently support sales efforts.

This role will also streamline communication and accelerate internal alignment across teams within each industry, reducing bottlenecks and enabling faster, more coordinated activation of go-to-market plans.

Key Responsibilities

Industry & Marketing Strategy

Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Healthcare and Real Estate.

Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans.

Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications.

Internal & External Communication

Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies.

Partner with internal communications resources to support change management efforts across teams.

Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility.

Campaign Development & Activation

Support the creation and lead activation of connected, multi-channel campaigns tailored to Healthcare and Real Estate audiences.

Oversee the development of content and marketing materials to ensure industry relevance and message consistency.

Maintain resources such as RFP content libraries to demonstrate vertical expertise.

Ensure marketing activities are measurable, scalable, and supportive of growth objectives.

Performance, Reporting & Insights

Under guidance of the U.S. Industry Vertical Marketing Leader, define KPIs to evaluate the effectiveness of vertical marketing initiatives.

Provide regular reporting on campaign performance, engagement metrics, and marketing’s contribution to growth.

Use market insights and performance data to refine strategies and optimize execution.

• Bachelor’s degree in Marketing, Communications or a related field.
• 6+ years of relevant marketing or communications experience, preferably in a complex or professional services environment.
• Experience supporting or managing cross-functional projects.
• Demonstrated ability to use data and insights to measure performance.
• Strong relationship-building skills with the ability to collaborate effectively across teams and seniority levels.
• Excel…