Brand Manager

Overview

WHO WE ARE AND WHAT WE DO

The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark's iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand's emotional essence to life.

Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

WHAT YOU'LL BE DOING & THE IMPACT YOU'LL MAKE

The Brand Experiences Manager is responsible for developing and executing strategic, brand-aligned consumer events and experiences. This role leads a team in bringing immersive, large-scale experiences to life that deepen consumer engagement, elevate brand perception, and drive business results. Collaborating closely with brand experience leadership, senior leaders, and cross-functional partners, this position translates business priorities into compelling event strategies that build relationships, generate revenue, and expand brand reach.

Key areas of accountability include paid consumer experiences such as the Hallmark Christmas Experience and future brand activations. The ideal candidate brings a deep understanding of diverse audiences and how to authentically express the Hallmark brand across touchpoints to deliver exceptional, purpose-driven experiences.

ADDITIONAL DETAILS

The following are required to be considered for this role:

• At least 7 years of event development and management experience
• Experience leading and directing people either directly or indirectly

Your resume will stand out if you have the following:

• 7-10 years of event development and management experience
• Experience leading, managing and developing a team (e.g., direct reports)
• Experience with online registration and event application development
• Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders
• Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging
• Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience
• Proven record of leading complex projects with multiple business partners and external stakeholders
• Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in the organization
• Exhibit corporate and interpersonal savvy and confidence leading projects and partners under tight timelines and high-pressure situations
• Event or project management certification
• Prior experience organizing branded consumer experiences and programs
• Exemplary communication (verbal, written, consulting) and organization skills
• Commands a fast paced, high volume of change environment requiring real-time adjustment and problem solving
• Effectively works with diverse audiences
• Personal leadership skills as strong as technical event skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude

• This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at our headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
• The salary range for this role is $105,000 - $120,000. Final compensation varies based on several factors.
• This role is eligible for Hallmark's Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

COME JOIN US! Now's your chance to embrace a future with Hallmark- just follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to…