Brand Activation Manager

Brand Activation Manager

Job Location: Kansas City, MO, USA

Salary: USD $68,640 – $78,000 per year

The Brand Activation Manager is a fast‑paced position responsible for staffing, training, and motivating part‑time Adult Beverage Brand Ambassadors to drive execution through one‑to‑one consumer engagement occasions for an assigned market. This role finalizes interviewing and hiring of the BA team, manages all aspects of their training and development, and ensures the completion of reports, deliverables, and overall performance to program goals and metrics.

The focus is on building client relationships and driving measurable activation results through outstanding execution.

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. We serve grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers, bridging the gap between manufacturers and retailers and providing consumers with the best products available today.

• Team Management:
  • Manage all aspects of the Brand Ambassador team, including recruitment, training, weekly event execution, and reporting.
  • Ensure Brand Ambassadors are properly equipped with merchandise and materials needed for sampling events.
  • Regularly travel in market for BA development, activation audits, and performance reviews.
  • Overall performance management of Brand Ambassadors, providing direction, guidance, and support as necessary.
  • Develop employees for career advancement and succession planning.
• Field Operations Management:
  • Drive professional, value‑oriented relationships with key wholesaler/client field management teams.
  • Use reports and presentations to highlight successes and improvement areas relative to program execution, including performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges.
  • Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model execution/revisions.
  • Conduct weekly conference calls with DM to communicate program updates and strategic priorities.
  • Manage budget for assigned geographic area to maximize revenue, profit, and reduce workers’ compensation claims by enforcing a safe work environment.
• Client Relationship:
  • Maintain professional, value‑oriented relationships with key wholesaler/client field management teams, ensuring consistency and a highly visible presence in designated accounts within the territory.
• Teamwork/Dynamics:
  • Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model execution/revisions.
  • Provide efficient tactical support on BA processes, day‑to‑day business needs, and administrative support.
  • Communicate daily/weekly with BAs via Whats App and conduct weekly conference calls with the local team to communicate program updates and strategic priorities.
• Supervisory Responsibilities:
  • Direct Reports:
    Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
  • Indirect Reports:
    Delegate work, provide guidance, direction, and mentorship to indirect reports as appropriate.
• Travel and/or Driving Requirements:
  • Travel and driving are essential duties of this job.
  • Travel up to 50% of the time.
• Environmental &
  
  Physical Requirements:
  • Work primarily in an office environment; ability to sit for extended periods (≥66% of day); ability to hear telephone, enter data on a computer, and lift up to 10 lb.
• Job will remain open until filled.

• Education: Bachelor’s Degree (required).
• Experience: 2–4 years in a related role; experience in the alcohol or beverage industry is preferred.
• Experience working in an agency, retail, CPG, or CE environment.
• Experience recruiting, interviewing, and training Brand Ambassadors.
• Experience creating weekly schedules with specific parameters for execution.
• Experience approving team events, recaps, and payroll…