Media Business Applications Analyst

Description
TEKsystems has a need to add an additional BA with media experience for a client on the PMO team to help support current and upcoming initiatives.
They need an experienced Business Analyst (BA) to join their Business Applications team. In this role, you will partner closely with stakeholders across the organization to understand how work gets done, identify opportunities to improve processes and systems, and translate business needs into clear, testable requirements across enterprise applications that power a modern TV and media organization.
This role supports a portfolio of business-critical systems spanning advertising sales and revenue operations (e.g., Wide Orbit, Boostr, Star Media), financial operations and reporting (Oracle Net Suite), content, programming, and rights management (Rightsline, Media Genix), and enterprise data and reporting solutions (Power BI, SSRS). The Business Applications Analyst is expected to think beyond individual features or requests to understand cross-system impacts, risks, and long-term implications, and to guide business partners toward scalable, sustainable solutions.
Requirements & Analysis
Partner with business owners, system owners, and end users to define business, financial, and operational needs.
Identify risks, dependencies, and constraints associated with proposed solutions, including impacts to upstream and downstream systems, integrations, and business processes.
Lead structured requirements elicitation and manage requirement changes and approvals.
Translate business needs into business requirements, functional requirements, user stories, and acceptance criteria.
Analyze current-state processes and systems to identify gaps and improvement opportunities.
Develop working knowledge of assigned enterprise applications to recommend best-fit solutions.
Process Mapping & Documentation
Document current and future state business processes and workflows.
Maintain requirement traceability from discovery through testing and release.
Create end-user documentation, SOPs, and knowledge articles to support adoption and operations.
Solution Collaboration & Stakeholder Management
Serve as a liaison between business partners, technical teams, and vendors.
Participate in discovery, prototyping, and solution design discussions.
Collaborate with technical teams and vendors to assess solution options, tradeoffs, and feasibility, including whether existing platforms can meet business needs or if enhancements or alternative approaches are required.
Manage expectations by clearly communicating decisions, risks, and dependencies.
Testing, UAT & Release Readiness
Create test scripts and validation plans mapped to documented requirements.
Support QA and UAT execution and issue resolution.
Assist with training, readiness activities, and post-implementation reviews.
Operational Support & Continuous Improvement
Investigate system and workflow issues using structured analysis techniques, document root causes, and provide clear recommendations and solution options.
Maintain awareness of how assigned business applications integrate with other enterprise systems, vendors, and data platforms, and factor those dependencies into analysis and recommendations.
Support planning activities by contributing to effort sizing, timeline considerations, and high-level cost or resource impacts, and participate in post-mortems and continuous improvement initiatives.
Identify opportunities where automation or AI-enabled capabilities within enterprise platforms can improve efficiency, data quality, or user experience, and help evaluate their business impact and risks.
Performs other related duties as assigned in support of Business Applications initiatives and organizational objectives.
What Success Looks Like (First 6-12 Months)
Stakeholders trust your discovery and requirements outputs.
Delivery teams execute with less ambiguity and rework.
Testing and UAT are predictable and well-aligned to requirements.
You build strong domain knowledge of Hallmark Media enterprise systems.

Required Qualifications
5+ years of experience as a Business Analyst or similar role.
Strong experience with requirements elicitation and documentation.
Proficiency with Microsoft Word, Excel, PowerPoint, and Visio.

Experience with tools such as JIRA, Halo ITSM or similar work management platforms.
Knowledge of project management and SDLC methodologies and ITSM principles.

Preferred Qualifications
Experience in media, broadcast, streaming, or advertising environments.
Exposure to enterprise SaaS platforms and system integrations.
Experience creating training materials and knowledge base content.
Skills & Attributes
Strong relationship management and communication skills.
Detail-oriented with a strong documentation mindset.
Able to independently lead discovery and requirements efforts in ambiguous problem spaces.
Exercises sound judgment and influence without direct authority.
Analytical problem-solver who connects people, process, and technology.
Curious and thoughtful…