Social Media Specialist -Marketing

About Us

American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi‑asset strategies, ETFs, and private investments. Privately controlled and independent, we focus solely on investment management. We direct over 40% of our profits every year—more than $2 billion since 2000—to the Stowers Institute for Medical Research.

Our support fuels the Institute’s breakthrough work to defeat life‑threatening diseases such as cancer and Alzheimer’s. All 1,400 of us across the globe are inspired daily by how our work can change lives, reflected in our curiosity, client relationships, and workplace culture.

The Social Media Specialist is a key member of American Century’s social media team, part of the Corporate Communications department. You’ll support three brands across Facebook, Instagram, Linked In, X and You Tube. Audiences include individual investors, financial advisors, institutional investors, our communities, and prospective employees. From strategy and execution to community management and paid activations, this role supports business objectives and integrated marketing campaigns worldwide.

• Content development: collaborate with internal partners and the in‑house creative team to identify and create paid and organic social media content.
• Operations & compliance: work with compliance and legal teams to obtain approval on all content prior to publishing; schedule content using community‑management tools; monitor and archive messages as required; collaborate with vendors and channel representatives.
• Influencer program management: help the sales team enhance its social presence through the social advocacy program; ensure new content is added to libraries, tracked, and published; analyze results and report on participation and impact.
• Reporting: track, measure, and analyze outcomes of both paid and organic social media activities; build reports for business partners and senior management.
• Paid social: create, build, execute, monitor, optimize, and report on paid social campaigns across multiple channels; forecast performance, recommend spends, and manage budget and bids to deliver KPIs efficiently.
• Social listening: monitor the online and social media space for mentions of our brand and identified keywords; identify trends for content strategy and messaging; alert internal clients as appropriate.
• Community management: monitor channels for new comments and private messages within a defined timeframe; propose, secure approval, publish and archive responses.

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 2+ years of social media experience and leading paid social campaigns.
• Experience working cross‑functionally with all levels and departments of an organization.
• Familiarity with social media reporting KPIs.
• An analytical approach and a test‑and‑learn mentality.
• Experience proposing ideas and gaining consensus.
• Demonstrates the American Century Investments Winning Behaviors:
  Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven.

• Experience in a regulated industry.
• Experience using community management and publishing tools.
• Experience with paid social media across multiple channels.
• Experience organizing, analyzing, and reporting data.
• Experience with social selling (employee advocacy) programs.
• A commitment to consistency, detail, and innovative thinking.

• Competitive compensation package with bonus plan.
• Generous PTO and competitive benefits.
• 401(k) with 5% company match plus annual performance‑based discretionary contribution.
• Tuition reimbursement, formal mentorship program, live and online learning.

Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.

American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable…