Media Planner, Paid Social

Base pay range

$48,000.00/yr - $71,000.00/yr

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next‑generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other.

Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds…

EVERSANA Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full‑service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel, direct‑to‑patient (DTP), hyper‑targeted CTV, performance and lead generation campaigns.

We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers and clinicians in meaningful ways while achieving strategic growth.

• Develop paid social media strategies aligned with client goals and KPIs
• Identify audience segments, targeting tactics and platform/channel mix (Meta, Tik Tok, Linked In, etc.)
• Forecast budgets, reach and performance metrics

• Set up, manage and optimize paid social campaigns across platforms and partners
• Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance
• Implement A/B testing for creative and audiences

• Track and analyze campaign performance; provide actionable insights
• Contribute to regular reports highlighting key metrics, learnings and recommendations

• Partner with creative teams to ensure ad formats and messaging align with platform best practices
• Work with analytics teams to refine measurement framework and attribution models
• Stay current on platform updates, trends and emerging opportunities

• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

• Bachelor's degree in marketing, communications, business or a related field
• 2-4 years of experience in paid social media planning and buying, preferably in an agency setting
• Hands‑on keyboard biddable paid social media experience
• Knowledge and experience with a variety of social platforms including Meta, Reddit, X, Linked In, Pinterest, Snapchat and You Tube and each platform’s Ads Manager
• Strong understanding of audience targeting, biddable strategies, and campaign optimization
• Detail‑oriented with strong math aptitude and organizational skills
• Proficiency in analytics tools and Microsoft Excel

• Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space
• Platform certifications (i.e., Meta Blueprint, Linked In Marketing Solutions, etc.)

• We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization, giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain, this is the perfect place for you.
• The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences.

Join EVERSANA Media and be part of our mission to revolutionize healthcare, with new models, reduced costs for patients, and better, more…