Analytics Lead

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Location:

UK Remote or Hybrid with visits to our Sheffield HQ 6 times a year

Twinkl is on an exciting journey to redefine how we serve our global teaching community through data. We're building a world-class data function to power the next generation of our data platform, with modern tools and practices at our core. Introducing new tools and concepts and elevating the business to a higher standard of Data Literacy. Embedding data-driven decision making at the heart of our growth strategy.

We're looking for a Growth Analytics Lead to provide strategic and operational leadership for our Growth and Marketing focused analytics, Business Intelligence and experimentation programmes.

As a Growth Analytics Lead, you will be a pivotal part of our team, setting the standard for growth measurement, experimentation and reporting across acquisition, activation, engagement, retention and monetisation. Your expertise will ensure complex behavioural and commercial data translates into actionable recommendations for sustainable growth.

• Lead the design, execution and optimisation of growth analytics and BI programmes, defining standards for growth measurement across the full funnel
• Manage a multidisciplinary analytics team, resolving operational and technical challenges while maintaining governance and quality
• Advise marketing and commercial leaders, integrating data-driven insight into key growth decisions
• Produce high-impact growth dashboards and reports using advanced BI tools, highlighting funnel performance, experiment results and key growth metrics
• Translate complex model outputs and experiment analyses into clear, actionable insights for product, marketing and commercial stakeholders
• Collaborate with Data Engineering to design and build secure, scalable data systems and pipelines that support growth analytics use cases and experimentation
• Oversee integration of data from multiple sources to create coherent growth views, ensuring identities, channels and touchpoints are aligned
• Set best practice and cultivate technical and collaborative excellence within the growth analytics function
• You will work closely with Growth, Marketing and Product teams to drive measurable impact across the business.

• Extensive experience leading analytics teams focused on growth funnels, acquisition, retention or monetisation
• Expert in SQL and Tableau/Looker, with competence in Dbt and Git
• Familiarity with GA4, Amplitude, Python and experimentation platforms
• Demonstrates a proven track record of applying advanced statistical techniques, predictive modelling, attribution methods and optimisation to understand and influence growth drivers
• Strong grasp of experimentation principles, including A/B testing, hypothesis testing and robust experiment result interpretation
• Deep understanding of data governance, privacy and consent requirements
• Strategic thinker with the ability to advise senior leaders and influence commercial decisions
• Confident communicator who can present complex data and insights clearly to a range of stakeholders, tailoring messages for both technical and non-technical audiences

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced parental and adoption leave after long service
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees
• Seasonal events for all UK employees so you can catch up with your new colleagues in person
• Twinkl Subscription
• We encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process, please let us know. We're here to support you on your journey.