Demand Generation Lead

We are looking for an experienced and data-driven
Demand Generation Lead to own and execute the end-to-end demand generation strategy across multiple channels. This role will be responsible for creating scalable campaigns that generate high-quality leads, accelerate pipeline growth, and strengthen brand visibility. The ideal candidate will combine strong analytical, strategic, and operational skills, with proven experience in B2B marketing—especially in technology or IT services domains.

The Demand Generation Lead will collaborate with sales, product marketing, and digital teams to align campaigns with revenue objectives and ensure a consistent flow of qualified leads through the funnel.

• Develop and execute integrated demand generation strategies across digital channels (email, social, search, paid, events, and partnerships).
• Own lead generation, nurturing, and conversion campaigns aligned with sales pipeline and revenue goals.
• Manage and optimize marketing automation workflows, CRM integration, and lead scoring models
  .
• Work closely with the sales and SDR teams to ensure lead qualification, follow‑up, and conversion tracking
  .
• Analyze campaign performance data to derive insights, optimize ROI, and provide actionable recommendations.
• Manage budgets, vendors, and marketing tools to ensure cost‑effective campaign delivery.
• Collaborate with content, design, and digital teams to create high‑impact assets and landing pages that drive engagement and conversions.

Technical & Functional Skills:

• Proven expertise in B2B demand generation, lead nurturing, and pipeline acceleration
  .
• Hands‑on experience with marketing automation tools (Hub Spot, Marketo, Pardot, Eloqua, or similar).
• Strong understanding of CRM systems (Salesforce, Hub Spot CRM, MS Dynamics, Zoho).
• Data‑driven mindset with proficiency in campaign analytics, funnel metrics, and attribution modeling
  .
• Experience managing paid campaigns (Linked In Ads, Google Ads, Display/Retargeting).
• Deep knowledge of email marketing best practices
  , segmentation, and lead scoring.

Soft Skills:

• Strategic thinker with strong execution ownership.
• Excellent communication and collaboration skills with cross‑functional teams.
• Leadership mindset to guide and mentor a small team of marketers or agencies.
• Analytical, proactive, and comfortable working in a metrics‑driven environment.

• Experience in B2B tech, SaaS, or IT services industry.
• Familiarity with account-based marketing (ABM) strategies.
• Exposure to SEO, content marketing, and webinar/event‑based campaigns
  .
• Understanding of Mar Tech stacks and integrations
  .
• Knowledge of marketing analytics tools (Google Analytics, Power BI, Tableau, etc.).

10–16 years of progressive experience in B2B marketing and demand generation
, with at least 3–5 years in a leadership capacity
.

Proven track record of building and executing scalable lead generation campaigns that contributed to measurable pipeline and revenue growth.

Experience in global or multi‑region marketing campaigns preferred.

• Lead Volume & Quality: Number of MQLs and SQLs generated per quarter.
• Pipeline Contribution: Percentage of pipeline influenced by demand generation activities.
• Campaign Performance: CTR, conversion rate, cost per lead (CPL), and ROI.
• Sales Alignment: Lead‑to‑opportunity conversion rates and feedback from sales teams.
• Marketing Efficiency: Adherence to budget, cost optimization, and campaign scalability.
• Innovation: Implementation of new demand gen tactics or technologies that improve overall results.