Creative Director, Art; Social

Overview

About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

• Big idea thinking | Lead the visual direction and execution of social-first campaigns across platforms like Instagram, Tik Tok, X, Facebook, Linked In and emerging channels.
• Manage | Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept | Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, Tik Tok).
• Create | Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Cultivate | Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each. Excellent understanding of social media platforms, their respective audiences and best practices.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign);
  Figma, After Effects or similar motion tools a big plus.
• Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
• Bilingual or familiarity with Spanish language is a plus.

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

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