Partnership Strategy Specialist- Brand

Partnership Strategy Specialist
- Brand Experiences

Posting Date: 2/2/2026 (all roles are posted internally for a minimum of 8-days)
Job Band / Grade: PROF.EX.CORP
15
Number of Openings: 1
Hiring Manager: Camille Campbell

Note: Please initiate a conversation with your manager prior to applying for an internal opportunity

The Brand Partnerships team is Hallmark's external-facing growth engine inside Brand Experiences. We design, sell, and deliver partnerships and activations that enhance the magic of our experiences while driving measurable business value- for Hallmark and for our partners. Our remit spans the Hallmark Christmas Experience (HCE), the Hallmark Christmas Cruise (HCC), and emerging experiences. We integrate partners in ways that elevate ambiance, deepen engagement, and keep Hallmark as the hero.

The Partnership Strategy Specialist operationalizes Hallmark's brand partnerships by helping to drive day-to-day coordination, CRM upkeep, asset management, and cross functional workflows that support activations across Brand Experience programs. The role streamlines partner deliverables, timelines, and reporting to ensure activations align with partner objectives and Hallmark brand standards.

• Partner Operations & Deliverables: Maintain master deliverable trackers (scope, deadlines, owners, status) across all active partnerships; proactively surface risks and mitigation options. Own intake and documentation of partner assets (logos, copy, approvals, usage rights), ensuring adherence to brand guidelines. Independently manage and fully own a designated portfolio of lower-revenue partner accounts - including day-to-day communication, deliverable execution, status reporting, and recap development - ensuring consistent, high-quality service and reliable operational support with Partnership Strategy Consultant supervision.
• Project Management & CRM: Assist with project management timelines and CRM records including templates, automations, and dashboards for external partners. Drive "single source of truth" practices: meeting notes, decisions, and tasks for internal and external stakeholders.
• Activation Planning & Onsite Support: Build detailed run of show, access credentials, and partner coordination packets for event days (e.g., Cruise activations). Provide onsite execution support, as needed.
• Cross Functional Coordination: Prepare concise bi-weekly status briefs for partners (progress, risks, decisions needed).
• Process & Tooling Improvements: Recommend workflow refinements; pilot automations (e.g., asset requests) to reduce manual effort and cycle time. Contribute to Brand Partnership playbooks for repeatable excellence across all partnerships.

The following are required to be considered for this role:

• At least 1 year of experience in project coordination, sponsor ships (partnerships), or account support with client interaction
• Experience with project management and CRM tools
• Experience with stakeholder management
• Experience working with deadlines, checklists, and multi-workstream coordination

Your resume will stand out if you have the following:

• Detail orientation
• Experience supporting brand activations or sponsorship deliverables
• Basic data storytelling (dashboards, recap decks) and agency coordination

• This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at our headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

COME JOIN US! Now's your chance to embrace a future with Hallmark - just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin,…