Manager, Track Marketing

KANSAS SPEEDWAY

Kansas Speedway, which opened in 2001, is located in the heart of the Midwest in Kansas City, Kansas. With easy access to major highways, along with the Hollywood Casino at Kansas Speedway, restaurants, shopping and other entertainment, Kansas Speedway has easily become a destination for fans. The track hosts two NASCAR Cup Series races, the NASCAR Xfinity Series, the NASCAR Gander RV and Outdoors Truck Series and the ARCA Menards Series.

In addition to two race weekends, Kansas Speedway hosts over 200 event days each year.

NASCAR seeks a talented professional to join in the position of Manager, Track Marketing based in our Kansas City, KS office.

The Manager, Track Marketing supports department colleagues in the development and execution of marketing campaigns, strategies and plans designed to build awareness and drive attendance to track events.

• Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support.
• Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
• Ensure accuracy and excellence of all work done by internal and external creative partners.
• Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly).
• Update and manage all key marketing documents/assets on a regular basis.
• Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made.
• Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events.
• Assist with the day-to-day management of marketing strategies and plans.
• Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
• Oversee new fan development and prospecting opportunities in local market(s).
• Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
• Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics.
• Assist with coordinating and executing VIP experiences for promotional prize winners.
• Ensure all Public Address Announcement are written and executed during event weekends.
• Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory.
• Partner with Communications and Driver/Team Marketing, manage in-market driver appearances.
• Work with Event Experience team to build out weekend content and enhance the fan experience, assist with the supervision of seasonal event staff & act as point person for track photographers.
• Manage non-NASCAR event marketing campaigns and work with third party promoters as necessary - festivals, events, etc.
• Support the Track President and team lead (events, etc.) with any special projects.
• 15% travel including weekends (team summits and assisting other tracks during event weekends).
• Other duties as assigned.

• Bachelor's degree preferably in sports/entertainment management, business or communications.
• Minimum of five (5) years related experience and/or training in motorsports/sports marketing industry, entertainment event marketing, project management, public relations/communications or equivalent combination of education and experience.
• Strong understanding of marketing principles.
• Proven track record of planning and executing creative, successful events.
• Excellent proofreading and attention to detail.
• Experience collaborating cross-functionally with graphic design, sales, marketing, and communications teams.
• Ability to work independently as well as collaboratively to meet business objectives.
• Excellent attention to detail with strong organizational and time management skills.
• Solid understanding of digital marketing tools and techniques, including social media and email marketing.
• Ability to remain…