Digital Communications Coordinator

Overview

Digital Communications Coordinator

Department: SOM KC Cancer Center Administration
Communications

Position Title:

Digital Communications Coordinator

Job Description

Summary:

The Digital Communications Coordinator oversees digital strategy and execution, managing the development and production of all digital communication channels and materials, and assisting with additional projects as needed. The Digital Communications Coordinator is also responsible for optimizing the website to include design and functionality, content development, technology support and customer relationship management. In addition, this role will manage all social channels (Facebook, Instagram, X, Linked In and You Tube) and website.

The University of Kansas Cancer Center (KUCC) is the region's only National Cancer Institute designated comprehensive cancer center where patients gain access to the most promising therapies, cutting-edge clinical trials and world class research.

• Website Management
  • Oversee the coordination, development, and publication of content using the cancer center's content management systems.
  • Implement design and content updates to the website while also ensuring standards for timeliness and quality are met. Responsible for maintaining accuracy and timeliness of website information. Ensures all digital content meets accessibility standards.
  • Research peer and competitor websites to identify opportunities for content expansion, improved user experience, and emerging digital strategies.
  • Design and produce new pages for the website as needed.
  • Ensure adherence to system graphic standards, editorial standards and web standards.
• Social Media
  • Develop and manage social media marketing campaigns and day-to-day activities including: develop relevant content topics to reach the Cancer Center's target audiences. Create, curate, and manage all published content (images, video and written), monitor, listen and respond to users.
  • Manage emerging platforms and evaluate new channels for strategic fit.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Monitor effective benchmarks for measuring the impact of social media campaigns.
  • Monitor conversations, respond to users and maintain a consistent brand voice.
• Content Collaboration, Project Management
  • Partner with subject matter experts across campus to gather stories, research updates and digital assets.
  • Create and publish relevant, original, high-quality content on cancer trends, prevention, research, clinical advancements, Cancer Center personnel accolades/awards, etc. and manage a regular publishing schedule.
  • Manage the flow of project requests from various cancer center departments. Assist with assigning priorities for each assignment and tracking outcomes.
  • Collaborate as digital expert on communications team, as assigned, covering areas including but not limited to - email newsletters, native/display or search engine marketing (and keeping abreast of trends in the evolving world of digital marketing), social media strategy development and plan development in partnership with project owner.
  • Uphold cancer center brand standards across all digital channels.
• Analytics
  • Coordinate reporting analytics for website areas of responsibility, social media and e-publications monthly, as assigned.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization and social advertising campaigns.
• Other
  • Assist in the creation, editing and/or digital sharing or promotion of consumer facing video projects.

• Work Experience:
  
  Six years of direct experience working with website content development, digital communications or digital marketing. Relevant education can be substituted for experience on a year for year basis.
• Experience with one of the following HTML, Photoshop, email distribution tools, Sitecore, etc. for content publishing and editing.
• Experience sourcing and managing digital content across multiple channels.
• Experience with principles of SEO/AEO including keyword research and Google Analytics and “Search and Social.”
• E…