Marketing Systems Administrator

Description

Employment Type:

Full-Time, Hybrid

Entry Salary Range: $25.30-$30.36 per hour with an annual award opportunity based on individual and credit union performance.

We're committed to supporting your well‑being and work‑life balance through a robust benefits offering.

• Medical, dental, and vision insurance to keep you and your family healthy.

• 401(k) with company match, life insurance, and disability coverage.

• Generous paid time off (PTO), paid holidays, and paid parental leave.

• Learning and development programs, plus tuition reimbursement to support your career journey.

• Free Telemedicine
• Employee Assistance Program (EAP)
• Wellness initiatives
• Paid Community Action Volunteer Hours
• Parental Leave and Tuition Reimbursement are available after one year of service.

The Marketing Systems Administrator role is essential for driving your credit union’s marketing initiatives and ensuring data‑driven decision‑making. By leveraging advanced data analytics and marketing automation platforms like Marketo, Hub Spot, or Salesforce Marketing Cloud, this role will significantly contribute to Advia's growth and optimization strategies. Collaborating closely with various teams such as Marketing, Sales, Operations, Analytics, and Digital Channel, the Marketing Systems Administrator will play a crucial part in developing and executing regional marketing campaigns.

This partnership aims to enhance pipeline and revenue growth, positioning us for sustained success.

Advia is a fast‑growing Credit Union that is positioned in the top 3% of credit unions across the United States. We serve almost 200,000 members with assets over $3 Billion. We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages. We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations.

The work environment at Advia is fast‑paced, performance based, and fun infused. We certainly live by the saying "work hard, play hard." As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co‑workers and engaged managers.

• Manages the day‑to‑day administrative operations of the marketing automation platform, Marketo, and integrations with our CRM (Customer Relationship Management) platform.
• Develops and executes marketing campaigns from email campaigns, landing pages, forms, member onboarding, and member surveys.
• Maintains seamless connections between Advia’s marketing automation platform (currently Marketo) and its CRM (Customer Relationship Management) system. Implements and optimizes nurture campaigns leveraging both marketing automation and CRM data to generate opportunities for sales teams.
• Analyzes campaign performance using reporting and dashboards.
• Develops a scoring strategy model tagging prospects as leads:
  Market Qualified Lead (MQL), or Sales Qualified Lead (SQL) and partners with the departmental sales unit for pipeline management and automation. Nurtures prospects who are not ready to move forward in the funnel by delivering quality marketing content, partnering with Sales and Marketing to develop.
• Assist in executing predictive analytics campaigns by managing Faraday‑generated pipelines. Evaluate and track campaign outcomes to uncover insights that drive growth and enhance performance.
• Assists in calculating and managing the cost per member acquisition report on the return on investment (ROI) of each campaign, including ROI by channel. Creates standardized marketing reports and dashboards to present performance metrics to stakeholders across the organization.
• Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Additionally, all employees must follow policies and procedures to minimize risk by…