Enterprise Operations IBV social media strategist Professional No

Since 2002, the IBM Institute for Business Value (IBV), IBM’s thought leadership think tank, has collaborated with industry professionals, leading-edge clients, academics, and a wide range of IBM consultants and subject matter experts around the world to deliver thought-provoking insights to business leaders inside and outside IBM. Our thought leadership reports use data-driven research and expert analysis to address the most pressing industry and marketplace challenges and opportunities of our time.

We want you to be a part of it.

As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content. You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics. You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.

Bachelor's Degree

• Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
• Identify target audience segments and tailor content to resonate with each group.
• Content creation:
  • Create engaging and shareable content across various social media platforms, including but not limited to Linked In and Instagram.
  • Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
• Foster meaningful interactions with our online community through comments, messages, and discussions.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Analytics and reporting:
  • Use analytics tools to track and measure the performance of social media campaigns.
  • Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
• Campaign management:
  • Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
  • Stay current on platform algorithm changes and adjust strategies accordingly.
  • Experience with paid media platforms, paid banners, content syndication, search, social, etc.
  • Ability to manage time, resources, and budgets effectively to maximize engagement.
• Proven track record of creating and implementing successful Linked In campaigns
• In-depth understanding of Linked In's features and algorithms.
• Experience in leveraging Linked In for lead generation, thought leadership, and brand building.
• Understanding of launching and managing a Linked In Newsletter and Linked In Live sessions.
• Demonstrated ability to present ideas and concepts with confidence and authority to senior leaders.
• Experience preparing and delivering compelling presentations that effectively communicate key messages.
• Comfortable engaging with stakeholders to gather insights and feedback for content improvement.

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious,…