Digital Media Specialist

Interested applicants MUST apply directly on our website:

• Develops unique strategies and builds upon current strategies within the digital, social and mobile marketing arena to meet/exceed objectives.
• Understands the digital, social, and mobile landscape, and creates strategies and tactics to increase awareness, consideration, trial, and acquisition by identifying opportunities to integrate into these platforms.
• Executes projects to be high quality, on time, and cost effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manage digital, social, and mobile communications by developing and growing new and existing placements and presence on all platforms.
• Writing and editing reviews, posts, and text.
• Execute all web, SEO/SEM, email, SMS, social media and display campaigns.
• Develop a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Measure and report performance of all digital, social, and mobile media campaigns, and assess against goals to drive results.
• Evaluate emerging technologies and provide thought and perspective for adoption where appropriate.
• Establish best practices and develop standard operating procedures.
• Prepares original art designs for various departments and/or campaigns as assigned.
• Prepares original pieces/collateral materials consistent with art designs developed by our advertising agency.
• As directed by supervisor, interfaces directly with department heads for facilitating the production of internal promotional pieces and collateral materials.
• Coordinates with vendors to prepare digital files for appropriate output.
• Uploads and schedules digital signage and audio content to the casino floor.
• Follows the branding guidelines for the property for each project.
• Maintains current knowledge base of applicable professional technology.
• Maintains orderly files for active and completed projects.
• Provide exceptional customer service to all patrons and communicates in a pleasant, friendly, and professional manner at all times.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
• Attends all necessary training and conducts research to improve personal knowledge.
• Assist in other projects, as directed.
• Duties, responsibilities, requirements, and expectations pertaining to this job are subject to change as needed.
  
  Hours are determined by 24-hour schedule.

• Must be a minimum of 18 years of age.
• Bachelor’s degree in marketing or related field preferred but not required.
• Proven Working experience in digital, social, and mobile marketing.
• Demonstrable experience leading and managing SEO/SEM, email, and/or display advertising campaigns.
• Must demonstrate strong customer communication skills with the ability to resolve conflict in a professional manner.
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends.
• Intermediate knowledge of computer system and software, including Freehand Photoshop, Illustrator, Power Point required.
• Two-year degree in multimedia or graphic arts or three plus years’ experience in a related field is preferred.
• Up to date with the latest trends and best practices in online media Marketing and measurement
• Displays ability to effectively communicate information and ideas in written and video format.
• Possesses the ability to identify potential negative or crisis and apply conflict resolution principles to mitigate issues.
• Must present a well-groomed and professional appearance.
• Must be able to read, write, speak, and understand English. Must be able to respond to visual and oral cues.
• Ability to work independently and in a team environment.
• Experience with MS Office (especially Excel, Word, and PowerPoint).
• Must be able to be approved for and maintain a valid gaming license.
• Work nights, weekends and holidays as required.
• Must…