Marketing Specialist

Job Title: Marketing Specialist

Term: 12 months

Location: Johannesburg, South Africa

Division: Africa

Reports to: Head of Consumer Issuing

Relevant experience: Credit card business, Marketing operations

Mandatory requirements:

• Based in Johannesburg
• 10 yrs experience in marketing

PURPOSE OF JOB

Client is a South African bank seeking a dynamic and strategic individual to effectively promote the card products to the Consumer segment to ensure optimized product uptake and engagement levels. In this role, the individual will not only support in driving business growth but also ensure that company is consistently top-of-mind and front-of-wallet to cardholders

TASKS

Core Responsibilities and Accountabilities

• Maintain customer loyalty and drive their continuous engagement with the credit card business
• Develop effective strategies, innovative and actionable card usage plans and initiatives/campaigns which align with management directions and are beneficial to credit card business growth
• Analyze internal data and examine external lifestyle trends, spend behaviors and card usage habits to create a competitive edge for the initiatives/campaigns
• Identify potential customer segments and analyze their needs to retain the profitable segments, stimulate users for the card utilization and increase the active ratio
• Execute marketing initiatives/campaigns and coordinate with internal/external parties to ensure smooth implementation of strategic marketing initiatives/campaigns and product initiatives
• Manage sales volume and the cost and achieve business targets within a reasonable budget
• Monitor program progress, effectiveness and conduct post- initiatives/campaigns evaluation for future improvements
• Evaluate existing customer lifecycle management practices, recommend areas for improvement and drive implementation of priority changes in collaboration with Product, Digital and Sales teams
• Strategize appropriate go-to-market and launch plans for key products, in conjunction with Product

KPIs

• Financial Performance (card issuance growth, spend growth)
• Customer acquisition and engagement
• Customer satisfaction and experience

Knowledge and Experience

Qualifications/ expectations required:

• Degree holder in Marketing, Business Administration or related disciplines.
• Approximately 10 years of experience in marketing or digital product management of retail banking or credit card products.
• Experience in managing partners relationship, external vendors and internal stakeholders.
• Experience owning/managing large program or projects.
• High effectiveness in managing cross-functional teams.
• Experience in delivering finely tuned product marketing strategies.
• Exceptional verbal and written skills.

Mandatory Skills**

• Good team player and detail oriented.
• Ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives.
• Experience developing and executing marketing campaigns to promote credit card products.