Campaign Consultant

Responsibilities

Campaign Coordination & Project Management

• Plan and manage the execution of integrated marketing campaigns across digital, print, email, social media, and event channels.
• Coordinate internal and external stakeholders to deliver high-impact marketing initiatives aligned to the company's sales objectives and brand.
• Maintain and update the campaign calendar, ensuring all elements are on schedule and aligned with strategic goals.

Content & Channel Alignment

• Collaborate with marketing, communications, and design teams to ensure all content is on-brand, audience-relevant, and consistent across platforms.
• Ensure campaign messaging supports product/service positioning and responds to market needs

Lead Generation & Sales Support

• Support the Sales function by executing campaigns that drive member acquisition, product uptake, event registration, and other conversion targets.
• Assist in developing member journeys and lead nurturing workflows that align with campaign goals.

Tracking, Reporting & Optimisation

• Monitor campaign performance metrics including engagement, CTR, conversion, and ROI.
• Compile post-campaign performance reports and recommend improvements.
• Track marketing budgets, supplier invoices, and campaign spend against targets.

Administrative Support

• Coordinate production schedules, content approvals, briefing documents, vendor liaison, and campaign assets.

• Diploma or Degree in Marketing, Communications, or related field.
• 35 years experience in a campaign coordination or marketing role, preferably within a professional body, B2B, or education/training sector.
• Strong understanding of marketing channels and tools including email platforms, social media schedulers, and basic CRM or lead tracking platforms.
• Excellent project management and organisational skills.
• Strong communication, editing, and administrative capabilities.

• Experience supporting sales-driven marketing campaigns.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Solutions-oriented with a positive, proactive approach to problem-solving.
• Comfortable in a fast-paced environment with tight deadlines.
• Familiarity with the companys audience and professional designation environment is advantageous.

• Communication
• Problem solving
• Computer literacy
• Planning and organising
• Analytical
• Interpersonal
• Attention to details
• Pressure