Live Streaming Marketing Specialist

Basic Job Information

• Job Title
  :
  New Media Live Streaming Marketing Specialist
• Department
  :
  Marketing Department
• Reporting Line
  :
  Deputy Director of Marketing Department
• Work Location
  :
  Johannesburg, South Africa
• Job Positioning
  :
  Focus on BYD South Africa’s new energy vehicle business, take charge of end-to-end live streaming operations for new media. Collaborate with brand promotion, vehicle launch and dealer expansion strategies to build an online live streaming marketing system, convey the brand’s technological strength and sustainable mobility concepts, help seize the mindshare of South Africa’s new energy vehicle market, and support the expansion of dealer network and sales growth.

• End-to-End Live Streaming Operation
  :
  Responsible for the planning, execution and review of new media live streams for BYD South Africa, focusing on pure electric models (ATTO 3, DOLPHIN, SEAL, SEALION
  7) and plug-in hybrid models (SHARK, SEALION
  6). Combine local users’ core needs for driving range, fuel efficiency and off-road performance to create themed live streams such as vehicle interpretation, test drive experiences, promotional activities and popularization of charging solutions, adapting to the characteristics of South Africa’s mainstream platforms including You Tube, Facebook and Instagram.
• Content Matrix Linkage
  :
  Collaborate with offline brand activities (e.g., "Drive the Dream" test drive events) and dealer expansion plans to produce live stream derivative content (short videos, image-text highlights), distribute them simultaneously to various new media platforms to enhance content reach, and support brand exposure and customer acquisition for the dealer network.
• User Interaction and Conversion
  :
  Respond to user inquiries in real time during live streams, answer core questions such as vehicle adaptation, charging facility layout and financial solutions, and alleviate users’ charging anxiety and car purchase concerns. Build live stream user communities, follow up with potential customers, and collaborate with the sales team to complete lead conversion, supporting the sales growth of new energy vehicles.
• Strategy Optimization and Review
  :
  Track live stream data (views, interaction rate, conversion rate), analyze South African users’ preferences and market trends, and optimize live stream themes, rhythm and content forms. Regularly output review reports, coordinate with the Deputy Director of Marketing Department to iterate live streaming marketing strategies, aligning with BYD’s "pure electric + plug-in hybrid" dual-power layout and local market education needs.
• Brand Image Communication
  :
  Adhere to BYD’s brand tone, convey new energy technological advantages (e.g., DMO super hybrid off-road platform, Super DM technology), sustainable mobility concepts and charging infrastructure expansion plans, helping the brand build the image of "a leader in new energy mobility" in South Africa.
• Cross-Departmental Collaboration
  :
  Collaborate with sales, product and dealer teams to synchronize vehicle information, promotional policies and offline activity arrangements. Cooperate with the overall marketing plan of the Marketing Department, participate in live stream linkages for brand promotion and new product launches (e.g., subsequent new energy models), and promote a closed-loop cross-link marketing process.