Consumer Brand Manager; Digital & Consumer-Focused

Position: Consumer Brand Manager (Digital & Consumer-Focused)
Role Purpose
The Consumer Brand Manager is responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share.
Key Responsibilities Consumer Marketing Strategy
- Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
- Translate brand strategy into compelling and effective consumer-facing messaging.
- Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
Digital Marketing & Consumer Insights
- Own and manage digital platforms including social media channels, websites, and content calendars.
- Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
- Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
Consumer Engagement & Activation
- Map the consumer journey and identify opportunities to build loyalty and engagement.
- Execute in-store activations, promotions, and retail partnerships.
- Develop consumer education materials such as leaflets, videos, and digital content.
Cross-Functional Collaboration
- Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences.
- Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.
Compliance & Governance
- Ensure all consumer-facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.

Role Requirements Qualifications
- Degree in Marketing, Communications, Business, or a related field.
Experience
- 3–5 years’ experience in consumer brand management.

- Experience with in FMCG or OTC environments is advantageous.
- Proven experience in launching and growing brands within a digital environment.
- Portfolio or case studies demonstrating execution success and measurable results are required.
Skills & Competencies
- Strong digital marketing and social media management capability.

- Experience with consumer insights, data analysis, and campaign optimisation.
- Ability to manage agencies and external service providers.
- Strong campaign planning and execution skills.
- Creative, data-driven, adaptable, consumer-centric, and collaborative working style.
Should you not receive a response within 10 working days, please consider your application unsuccessful.