Senior Manager- Commercial Marketing

Job Purpose

We are seeking a highly skilled and experienced commercial marketer responsible for managing all aspects of go-to-market campaign plans and performance as well as media strategy, planning and buying across portfolios. This role requires a strategic thinker with a proven track record of go-to-market planning and maximising ROI across various marketing channels.

• Integrated Go-To-Market Plans:
  Develop commercial go-to-market plans to drive uptake of Hollard products in the market using strategic marketing tools. This involves conducting competitive analysis, influencing pricing strategies, and identifying target customer segments.
• Campaign Performance Management:
  Monitoring and analyzing the performance of marketing campaigns to ensure they meet predefined objectives and KPIs. This involves using analytics tools to track campaign performance through the marketing funnel in a B2B environment.
• Media Strategy, Planning and Buying:
  Oversee media planning and buying activities for all South African business units across traditional and digital channels. Create and implement effective media plans to reach the target audience through these media channels.
• Budget Management:
  Develop and manage the group marketing media budget and specific go-to-market campaign budgets while ensuring optimal allocation of resources to achieve desired outcomes within budgetary constraints.
• Leadership & Team Management:
  Provide leadership, guidance, and mentorship to the team. Foster a collaborative and high-performance culture that encourages innovation, and continuous improvement.
• Cross-functional collaboration:
  
  Collaborate with internal functions such as strategy, product development, channel, marketing teams and lead external agencies to develop commercial marketing go-to-market plans.