Digital Marketing Specialist; JHB
Job in
Johannesburg, 2000, South Africa
Listed on 2026-02-04
Listing for:
FlySafair
Full Time
position Listed on 2026-02-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO, Marketing Communications
Job Description & How to Apply Below
- Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, Linked In, etc.);
- Monitor and analyse campaign performance, providing regular reports and insights;
- Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
- Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
- Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
- Review the content calendar and ensure timely publication;
- Assist in developing and executing social media strategies to increase brand awareness and engagement;
- Monitor social media channels, respond to inquiries, and manage community interactions;
- Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
- Segment email lists and personalise communications for targeted marketing efforts;
- Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
- Provide regular updates and recommendations to the marketing team;
- Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
- Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
- Support and collaborate with other team members on various marketing initiatives;
- Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
- Monitor expenditures and ensure campaigns are delivered within budget constraints.
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