Product Marketing Portfolio Lead

Requisition Details & Talent Acquisition Contact

Requisition  : 143370

Talent Acquisition Specialist :
Tshego Semenya

Location : 135 Rivonia Road Sandown

Closing date : 18 December 2025

Cluster

Personal and Private Banking

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Others

Positions

Product Marketing Portfolio Lead :
Lending

Product Marketing Portfolio Lead :
Beyond Banking

As a Product Marketing Portfolio Lead youll be at the heart of Nedbanks future-fit marketing ecosystem a space where challenges like fragmented customer journeys evolving digital behaviors and competitive pressure become opportunities to innovate and lead. Youll unite the voice of the customer the strength of the brand and the power of data to ensure every product delivers measurable impact real value and competitive differentiation.

This role is about bridging creativity and commerce unlocking growth through digital-first strategies and shaping experiences that resonate. You wont just respond to change youll anticipate it turning complexity into simplicity and driving adoption in a fast-moving market.

Youre not just a marketer youre a growth strategist who sees every challenge as a chance to innovate. You treat marketing as a powerful growth lever not a cost center and thrive in environments where complexity demands clarity. Youre equally comfortable setting bold strategic direction and rolling up your sleeves to execute with precision. You combine analytical rigor with creative intuition turning data into stories that inspire action.

Collaboration is second nature you build trust across Product Marketing and Distribution teams to create seamless customer experiences. You champion relevance simplicity and value as the ultimate differentiators and your curiosity drives you to transform obstacles into breakthroughs.

The Product Marketing Portfolio Lead is a senior strategic marketer responsible for driving product-market fit commercial growth and customer adoption across their designated product portfolio.

Operating at the intersection of marketing product data and commercial strategy this role ensures that every product within the portfolio is deeply aligned to customer needs commercially viable and positioned for growth.

Each Portfolio Lead will own a defined product set Lending Beyond Banking or Transactional Savings & Investments and serve as the voice of the customer within product design and the voice of the product within marketing execution.

This is a high-impact analytical and creative leadership role that blends strategic storytelling with commercial accountability and digital-first marketing execution.

• Define and lead the marketing strategy and growth roadmap for the assigned product portfolio aligned with business and segment priorities.
• Partner with Segment Product Finance and Distribution teams to ensure clear product-market fit and differentiated value propositions.
• Develop and maintain deep market customer and competitor understanding to inform strategic decisions.
• Translate insights into targeted marketing plans that drive awareness acquisition usage and retention.
• Collaborate with the Head of Growth Marketing to integrate portfolio strategies into the broader growth and brand ecosystem.

• Own the go-to-market (GTM) process for new product launches enhancements and campaigns ensuring clear positioning pricing and messaging.
• Partner with cross-functional teams (Product Segment CX Legal and Digital) to manage launch readiness and execution excellence.
• Develop customer and partner communication frameworks ensuring consistent brand and tone of voice across channels.
• Measure and report on launch performance adoption and market impact; iterate strategies based on results.

• Drive measurable growth in key metrics such as acquisition activation utilization retention and cross-sell.
• Work with the Head of Growth Marketing and data analytics to identify opportunities for revenue acceleration and conversion improvement.
• Build robust business cases for marketing…