Brand and Campaign Manager

• Degree in Marketing/ Communications/ Commerce
• Track record of executing on campaigns and excellent project management
• 1+ years experience in a Financial Services (or similar) environment
• 3+ years in a Marketing / Campaign Management role
• Min 2 years of experience in developing and implementing digital marketing strategies via Hubspot CRM (setting up and running campaigns, landing pages, workflows, reporting etc)
• Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing

Responsibilities:

• Develop and execute the Inbound Digital marketing plans with the support of the Head of Marketing
• Manage and oversee various digital marketing channels.
• Manage campaigns and inbound marketing initiatives via Hubspot
• Oversee the company's website.
• Work with Content co-ordinator to suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Campaign and initiative reporting
• Understanding the customer journey across all touch points to develop, plan and execute campaigns to improve brand awareness and lead generation.
• Work with suppliers and specialists to execute on campaigns and activities.
• Analyse marketing campaign performance including metrics, conversion and retention to understand effectively.
• Review the activities to ensure lessons are learnt and successes can be easily repeated.
• Work with Head of Product to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
• Analyse market trends, consumer behaviour and competitor activities to inform business decisions.
• Collaborate with cross-functional teams, including Acquisitions and Sales