Consumer Brand Manager

Consumer Brand Manager job vacancy in Johannesburg.

The Consumer Brand Manager is responsible for building strong consumer‑facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement.

The role ensures brands connect with end‑users across the full customer journey, driving brand awareness, loyalty, and market share.

Salary: R75 000 – R80 000 per month.

Key Responsibilities:

• Consumer Marketing Strategy
  • Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
  • Translate brand strategy into compelling and effective consumer‑facing messaging.
  • Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
• Digital Marketing & Consumer Insights
  • Own and manage digital platforms including social media channels, websites, and content calendars.
  • Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
  • Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
• Consumer Engagement & Activation
  • Map the consumer journey and identify opportunities to build loyalty and engagement.
  • Execute in‑store activations, promotions, and retail partnerships.
  • Develop consumer education materials such as leaflets, videos, and digital content.
• Cross‑Functional Collaboration
  • Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences.
  • Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.
• Compliance & Governance
  • Ensure all consumer‑facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.

Minimum Requirements:

• Degree in Marketing, Communications, Business, or a related field.
• 3–5 years’ experience in consumer brand management.
• Experience with in FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.
• Portfolio or case studies demonstrating execution success and measurable results are required.

Skills &

Competencies:

• Strong digital marketing and social media management capability.
• Experience with consumer insights, data analysis, and campaign optimisation.
• Ability to manage agencies and external service providers.
• Strong campaign planning and execution skills.
• Creative, data‑driven, adaptable, consumer‑centric, and collaborative working style.