Digital Media Planner

Overview

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Job function:
Ensure the effective operational management of all digital media campaigns in your portfolio. Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agencies’ production team. Be fully accountable and responsible for all digital implementation requirements.

• Build implementation plans in line with the strategic requirements and KPI’s.
• Continuously maintain and update implementation plans in line with client changes, creative changes and media optimization changes (every time a plan amendment is made).
• Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other).
• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided).
• Brief implementation plans into Power Hub tool to execute the plans in real time (training will be provided).
• Daily monitor the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not overspend or under spend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live.
• Suggest optimisation for better campaign performance to the team to ensure campaigns perform against agreed objectives.
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance.
• Tracking, tagging and taxonomy: ensure that tracking tags are requested timeously to avoid compromising go-live dates, QA testing happens on all campaigns, taxonomy is implemented correctly in line with brand requirements, and the correct tagging is implemented.
• Creative agency alignment: send chase lists to the creative agencies, chase for delivery of creative elements, flag delays with the client that affect go-live or pacing, and ensure best-practice creative on time and on brief.
• Pre-check all received assets from client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving assets.
• Strategy alignment: align on strategy requirements and deliverables before building implementation plans; provide regular feedback to strategists on ongoing performance of the campaign in alignment with the strategy.
• Post and interim campaign reports: drive the delivery of interim and post campaign reports, ensure data accuracy and correct formatting, and include benchmark and all required information.
• Buying and billing alignment: collate all invoices, check flow-plan actualisation, send billing pack and revised CE’s to Buyer.
• Other reporting: weekly spend tracking, weekly creative delivery tracker, weekly optimisation report, recommendations for improvement, key insights into campaign performance, optimisation recommendations, and regional requests; input into close-out reports.

• Experienced cross-platform campaign management and implementation planning.
• Ability with speed and accuracy.