ECommerce Lead

Overview

The eCommerce Lead should have strong analytical skills and a deep understanding of ecommerce product management. Through managing the overall web process, this individual will own and execute the product assortment strategy needed to maximize sales, customer acquisition and retention.

• Work closely with Regional and Global Marketing on social media channels utilization, paid advertising campaigns, on-platform as well as online campaigns development to increase digital sales
• Responsible for regular reporting on digital and app performance and customer experience metrics
  -optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth
• Own daily reporting for app performance
  -tracking all major KPI to plan
• Responsible for optimizations to navigation, collections, search, and homepage
• Plan marketing calendar
• Support paid social team and eCommerce Lead with updates around product launches, collaborations, selling reports
• Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience
• Monitor competitive landscape and site benchmarks
• Collaborate with and project manage FSA ’s
• Work with the creative team to ensure all correct creative required for campaigns is done
• Maintain professional and technical knowledge by attending educational workshops, professional publications, establishing personal networks, and participating in professional societies

• Bachelor’s degree required
• 3+ years of related experience in Ecommerce or data/analytical field
• Previous retail and/or ecommerce experience required
• Expert understanding of Excel (advanced reporting), PC Skills, including MS Office, and MS Outlook;
  Understanding of Strategy
• Merchandising, accounting, and/or business experience a plus
• Flexibility to adapt to changing business needs, dealing with ambiguity
• Must be able to think strategically and see the big picture while knowing how to execute it tactically
• Excellent communication skills, both written and oral
• Strong project management/time management skills
• Extremely detail oriented