Shopper Marketing Manager

Shopper Marketing Manager (Category & Channel) | Bryanston | Contract

Drive growth where brand strategy meets shopper behaviour. This is a commercially focused role for a marketer who thrives in fast-paced FMCG environments and enjoys turning insight into execution.

This role is accountable for all selling activities across an assigned category and channel, working closely with Marketing, Customer, and Operations teams to deliver growth targets. You will own the shopper proposition, translating brand strategies into compelling commercial plans that deliver value across pricing, promotions, POP, and route-to-market execution.

The role requires strong cross-functional collaboration and a deep understanding of shopper behaviour, channel dynamics, and category performance. Success depends on balancing margin, volume, and execution excellence while ensuring alignment across internal and external stakeholders.

Our client is a well-established FMCG organisation with a strong brand portfolio and a track record of investing in category leadership, shopper insight, and commercial excellence. The culture is performance-driven, collaborative, and focused on long-term, sustainable growth.

What You’ll Do

• Lead and execute channel strategies aligned to marketing, customer, and business objectives

• Implement pricing strategies linked to margin and volume delivery

• Deliver promotional revenue targets by tactic, SKU, price point, and selling event

• Translate shopper insights into effective POP strategies and in-store execution drivers

• Develop and implement route-to-market strategies across channels

• Partner with Category Management to build customer-specific category propositions

• Ensure clear communication of pricing and promotional activity internally and externally

What You Bring

• 2–3 years’ experience in customer or sales management within FMCG

• Proven exposure to category management across multiple channels

• Strong understanding of shopper behaviour and channel dynamics

• Commercial acumen with the ability to balance growth, margin, and execution

• Influencing and stakeholder management skills

• A proactive, ownership-driven mindset with a focus on results

What Success Looks Like

• Achievement of net sales and promotional revenue targets

• Improved category market share, forward share, and distribution

• Strong gross margin and category profitability

• Effective speed-to-market execution

• Measurable POP effectiveness and pricing impact

• High levels of customer satisfaction and cost discipline