Marketing and Communication Manager​/Specialist

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):

• Proven history with Brand Management, Digital Marketing and Advertising as well as Marketing Communications to build brand and brand awareness.

• Experienced in creation of marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.

• To ensure brand consistency in marketing and social media messages by working with various department members, including operations, product managers, and Exco team

• Collects client data, analyses interactions, and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns.

• Reports progress to senior management

• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, Instagram, and You Tube

• Research and monitors activity of organization competitors

• Uncover consumer insights and deliver innovative marketing campaigns.

• Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs

• Manage all company social media content strategies.

• Establish and maintain brand budgets.

ACADEMIC REQUIREMENTS &

EXPERIENCE:

• Degree in marketing or related field

• 3-5 years proven track record in brand management, brand marketing, marketing management.

• Experience in identifying target audiences and devising effective campaigns.

• Digital marketing activities/ strategies

• Strong knowledge of Web/ Google Analytics

• Strong project management capabilities

• Sound knowledge of prevailing procedures and techniques in e-commerce

• A strong understanding of the DIRECT SELLING INDUSTRY and social media content management/ marketing

• Experience in loyalty and rewards advantageous

• Digital Marketing and E-commerce methodologies

KNOWLEDGE, SKILLS & ABILITIES:

• Brand Management

• Brand Marketing

• Digital Marketing

• Social Media Communications

• Catalogues Compilation

• E - Catalogues

• E - Commerce

• Loyalty and rewards

• Direct Sales