Marketing Associate

Johannesburg, South Africa | Posted on 12/11/2025

African Management Institute (AMI) is an impact-focused EdTech scale‑up building Africa’s leading workplace learning company for ambitious companies and talent. As an African champion, building Africa's business champions, we've trained more than 100,000 people and 40k+ enterprises – from executives to entry‑level workers in large and small companies across the continent.

With our hub in Nairobi, and teams in 8 African markets, we combine AI‑powered diagnostics, live learning and practical tools to deliver the highest‑outcome learning programmes for African business. Clients love our practical approach to learning for business, supported by an evidence‑based methodology and tech platform, built for the African market. AMI was listed in the prestigious Norsken/100 as one of the leading social impact companies in the world, and recognized by the Financial Times on the 2024 Africa’s Fastest Growing Companies list.

We are expanding rapidly. AMI has offices in Uganda, Kenya, South Africa, Rwanda and Senegal and country representatives in Ethiopia and Nigeria. Our diverse and rapidly‑expanding 150+ team reflects all corners of the continent and beyond. Our work environment is fun, flexible and inclusive, with opportunity for growth. AMI‑GOs ask questions, get things done, and put the team before self to achieve our mission.

If our vision for enabling ambitious businesses across Africa to thrive has sparked your imagination, and if your skills and experience match the description below, then we’d love to hear from you.

We are seeking a dynamic Community & Marketing specialist with strong experience driving engagement within South Africa’s entrepreneurial ecosystem—particularly township‑based (Kasipreneur) communities. Skilled in building vibrant, high‑impact communities, managing multi‑channel communication, and developing culturally relevant social media content tailored to local audiences. Adept at strengthening partner relationships, amplifying programme visibility, and showcasing impact through stories and media engagement. Brings strong cross‑functional collaboration, event coordination, and brand stewardship to support programme delivery, recruitment, and strategic marketing initiatives across AMI South Africa.

Community Management (South Africa Ecosystem & Kasipreneur Communities):

Build, grow, and manage engaged communities around AMI’s programmes, especially within the township entrepreneur (Kasipreneur) ecosystem.

Coordinate community events, meetups, and activation days in partnership with ecosystem stakeholders.

Maintain strong relationships with programme alumni, local partners, community leaders, and influencers.

Manage Whats App groups, community platforms, and local communication channels, ensuring timely, supportive, and helpful engagement.

Collect stories, testimonials, and case studies from participants to showcase programme impact.

Social Media Management:

Create and publish content across KIP’s social media channels, ensuring alignment with AMI brand guidelines.

Tailor content for South African audiences, including reels, short‑form videos, community spotlights, and campaign assets.

Manage the content calendar for AMI SA and KIP and coordinate with the Central Marketing Team for approvals and campaigns.

Monitor performance analytics, track engagement, and optimise content for reach and audience relevance.

Support paid social campaigns in partnership with the Central Marketing Team.

Communications and PR:

Draft country‑specific and programme‑related communication materials, including press releases, blog articles, newsletters, and event summaries.

Support media outreach and maintain relationships with key South African press and ecosystem publications.

Collaborate with programme teams to highlight impact stories and thought leadership from AMI South Africa.

Ensure AMI’s brand voice and messaging remain consistent across all public‑facing channels.

Draft talking points, quotes, and communication packs for stakeholder events.

Cross‑Functional

Collaboration:

Work closely with implementation teams to align marketing support with…