Marketing Portfolio Manager II - Channels

Job Description

The Marketing Portfolio Manager III for Channels will support the Channel Marketing Lead in developing and executing a comprehensive marketing strategy for both assisted (PoP, call centre, PASAS) and unassisted (digital channels; app, online banking) channels. The role ensures optimal customer engagement, acquisition, and retention through tailored marketing efforts, enhancing the customer journey and driving revenue growth.

The ideal candidate will collaborate cross-functionally with product, sales, digital, and customer experience teams to deliver integrated marketing strategies that optimize the performance of all customer interaction points.

• Help lead marketing and in-branch merchandising efforts, ensuring that product promotions, offers, and key banking services are prominently displayed and effectively communicated to customers.
• Assist in designing physical merchandising strategies for branches, focusing on layout, point-of-sale (POS) materials, and visual displays to maximize customer engagement and conversion.
• Collaborate with branch managers and sales teams to ensure that marketing materials, product displays, and promotional signage are aligned with customer preferences and VI guidelines.
• Drive marketing initiatives for digital channels (e.g., mobile banking, online banking, ATMs), ensuring digital banking adoption (such as banners, product highlights, and promotions) is seamlessly integrated into the customer journey.
• Partner with the Digital Team to enhance virtual merchandising by improving user experience, creating visually appealing interfaces, and ensuring that product promotions are visible and easy to navigate.

• Work with the Channel Marketing Lead in developing integrated marketing campaigns and merchandising strategies across all channels, ensuring consistent messaging and product visibility.
• Ensure data-driven decision-making by utilizing insights from customer behavior analytics and performance metrics to refine marketing and merchandising strategies.
• Support the end-to-end customer journey, from awareness to acquisition to retention, ensuring a seamless and consistent brand and product experience.

• Work closely with Sales, Product and Customer Service teams to create marketing and merchandising programs that support business objectives.
• Collaborate with Branch Managers, Call Center Heads, and Digital Teams to align marketing and merchandising strategies, enhancing performance in each channel.
• Lead Merchandising to ensure that product displays, both in-branch and digital, align with promotional objectives and customer engagement strategies.
• Engage with Analytics Teams to measure the effectiveness of marketing campaigns and merchandising initiatives, optimizing for maximum impact.

• Help develop and execute an internal communication strategy that ensures all frontline employees are well-informed about upcoming marketing campaigns, product promotions, and customer engagement strategies.
• Create and distribute internal briefings, promotional guides, to branch managers, call center teams, and relationship managers to ensure clear understanding and execution of marketing activities.
• Collaborate with in channel comms teams to facilitate training sessions or workshops for frontline teams to educate them on new marketing campaigns and product updates, enabling them to effectively engage with customers.
• Serve as a key liaison between the marketing team and frontline staff, ensuring that feedback from branches, call centers, and customer-facing teams is incorporated into campaign refinement and ongoing strategy.

• Assist in ensuring that marketing campaigns are successfully activated and landed within branches, call centers, and other customer-facing environments. Oversee the physical execution of in-branch promotions (signage, brochures, POS materials) and ensure proper deployment of marketing materials.
• Coordinate with branch and call center teams to ensure campaign readiness and that the marketing message is…