Digital Media Planner

Responsibilities

• Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives.
• Forecast and implement ad serving and brand safety to ensure effective campaign performance and protecting brand reputation.
• Collaborate with internal teams (e.g., creative, analytics, client service) to ensure seamless campaign execution and alignment.

• Analyze performance data, track campaign metrics, and offer data-driven recommendations for continuous optimization.
• Continuously monitor campaign performance against KPIs, identify areas for improvement, and implement optimization strategies to maximize ROI.
• Develop and deliver comprehensive campaign performance reports and use historical data and competitive research to identify insights and optimizations.

• Monitor and manage budgets, ensuring proper allocation and tracking with media vendors.
• Collaborate with the buying team to guarantee zero-error execution and handle budget adjustments as needed.
• Oversee invoicing and reconciliation to maintain financial accuracy.
• Ensure accurate reconciliation, invoicing/billing, and mapping data to our internal media campaign management platform.

• Minimum 3 years’ work experience in a planning role.
• Experience working at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and Power Point
• Experience in developing and implementing analysis and reporting strategies
• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
• Experience with new / emerging media, a plus
• Result-oriented with strong communication and analytical skills.
• Ability to work within a fast-paced deadline driven environment.
• Analytical and problem-solving skills.
• Strong understanding of the media landscape.
• Understands business principles and good practice.

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