Product Manager: Patient Care

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Roche Diagnostics in Midrand is seeking a Product Manager - Near Patient Care (NPC) to join our team. As a Product Manager - NPC you will develop, communicate and implement the ideal product strategy for Continuous Glucose Monitoring (CGM) in sub‑region Africa, taking into account market intelligence and trends, in order to secure optimum positioning, profitability and growth. You will work with external partners and stakeholders to form strategic alliances for maximum market penetration.

Additionally, you will specifically plan and co‑ordinate the launch phasing in countries, and develop the road map for CGM expansion on the continent. Your role is to be a key liaison with global CGM contacts to secure optical product specifics which match market needs.

• Ensure pan‑African implementation of CGM marketing is in line with strategy and focus.
• Ensure feedback from regions to improve marketing approaches locally, remaining relevant to market dynamics and influences.
• Coordination of business planning for CGM.
• Approval of regional marketing materials on Brandbox or similar marketing materials approval platform.
• Key communication and collaboration partner to global product leaders.
• Develop CGM strategy with global and regional experts and manage sub‑regional requests and lobbying.
• Ensure market readiness to launch CGM in selected countries.
• Work with sub‑chapter product managers to ensure CGM activities support NPC objectives and marketing plans.

• To contribute to the development of the product marketing plan for CGM, by managing the product life cycle, collaborating with relevant departments, gathering information, aligning with corporate objectives and implementing as required.
• To generate and implement new business concepts aimed at supporting and growing specific product sales by gathering information, analysing data and submitting for approval as required.
• To respond timeously to market dynamics by tracking trends, identifying risks and opportunities, developing proactive solutions and implementing in time to minimise risks and optimise opportunities.
• To achieve the targeted product positioning, product life cycle, pricing, promotional and profitability strategies in line with set targets by contributing to the assigned portfolio the marketing, product promotion and brand awareness plans and supporting activities or interventions for each product within the specified portfolio as required.

• To disperse product specific information to the relevant internal and external stakeholders in order to support the various business processes (promotional materials and communication) by identifying appropriate platforms, aligning with internal team and distributing as agreed.
• To implement training on product specific information by preparing the materials, conducting the training with the sales team, providing oversight and support to the sales team for training roll‑out and to track roll‑out of the training and feedback as required.
• To coordinate the internal knowledge sharing and notification on any product issues or developments identified by gathering information, drafting communication and distributing as required.
• To manage all marketing, promotional (incl. budget) and pricing related issues for each product by receiving information, aligning with relevant teams,…