Senior Manager, Performance Marketing

Business Segment:
Business & Commercial Banking

Location:

ZA, GP, Johannesburg, Baker Street 30

Develop, shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking and optimisation to ensure campaigns are cost‑effective and results driven. Shape the Digital Media Management strategy, to ensure that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.

Digital Marketing:
Brand & Marketing

• First Degree or related in Marketing
• 8-10 years deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.
• 8-10 years experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals.
• 8-10 years experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy.
• 8-10 years expertise in A/B testing, conversion rate optimisation (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance.
• 8-10 years proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels.
• 8-10 years proven experience in leading and developing teams, including performance marketers and media specialists, and ability to foster a collaborative, high‑performing team culture.