Marketing Manager: Non-Direct

Job Purpose

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Act as chief custodian and manager of the B2B distribution channel of A&G. This includes but is not limited to, Brokers, Tied Agents, Dealers and Affinity Partners. The role requires creating the long- and short-term marketing strategy to achieve the overall channel objectives, as it supports brand objectives. Achieve business objectives to improve brand awareness amongst B2B audiences, enhance brand reputation and thought leadership, drive marketing effectiveness, and increase multiproduct holding by increasing share of wallet.

Identify appropriate go- to- market strategies for new products and propositions as is relevant to B2B market, across product lines.

Develop the annual communication & media strategies and lobby for stakeholder buy-in. Gain insights and identify opportunities/innovations based on market customer and competitor research and analysis. Guide the commercial, operations and field (BDM's) teams to execute the A&G customer experience across the value chain. Procure, negotiate and manage agencies and partners. Accountable for marketing budget and associated sales to the correct P factor.

• Brand Strategy and Effectiveness
  Take responsibility for implementing A&G's brand strategy. Serve as ambassador for the essence of the brand and, defining the measures used to determine brand effectiveness and using the results to inform future activities.
• Marketing Communications
  Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan, increase sales, brand loyalty and awareness.
• Budgeting
  Take responsibility for setting and managing area budgets so they align with organizational strategy.
• Marketing Impact Assessment
  Provide input into appropriate metrics and other data, participate in reviews, assess activities, and recommend improvements based on metrics and analyses.
• Stakeholder Engagement
  Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Manage external stakeholder relationships with Media partners and Agencies.
• Leadership and Direction
  Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organization's mission and vision; motivate people to achieve local business goals.
• Performance Management
  Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organization's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
• Organizational Capability Building
  Use the organization's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

• Grade 12/ SAQA Accredited Equivalent (Essential);
  University Degree in Marketing / Advertising / Communications or equivalent (Essential);
  Postgraduate Marketing / Advertising / Communications qualification (Advantageous) (Required)

• 10 or more years substantial general work experience in Marketing (Essential);
  Experience in a Financial Services Industry (Advantageous). 3-4 years' experience in managing a Marketing team (Essential)

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.