Deputy Director: Media Liaison and Strategy

Overview

Department of Co-Operative Governance and Traditional Affairs — Deputy Director:
Media Liaison and Strategy

• Reference Number: REFS/035378
• Directorate:
  Communications
• Number of Posts: 1
• Package: R per annum (all-inclusive package)

• Matric plus NQF Level 7 Qualification in Communication, Public Relations and Media Studies, Journalism. Coupled with a minimum of 5 years appropriate experience in service delivery environment with at least 3 years at a supervisory level. Coupled with a minimum of 3-5 years work experience on supervisory (ASD) level in communication environment.
• Competencies:
  
  Communication:
  Excellent written and verbal communication skills are essential for crafting messages and building rapport with media professionals. Media Relations:
  Proficiency in developing and maintaining media contacts, pitching stories, and creating press releases is crucial. Strategic Planning:
  The ability to develop and implement media campaigns and strategies to achieve organizational goals. Crisis Management:
  Experience in handling negative publicity and managing media crises effectively. Digital Fluency:
  Knowledge of social media platforms, digital marketing, and content management systems (CMS). Interpersonal
  
  Skills:
  
  Strong ability to build and maintain relationships with journalists, influencers, and other stakeholders. Organizational & Time Management:
  Skills to manage multiple projects, meet deadlines, and work under pressure. Analysis & Monitoring:
  Experience in monitoring and analyzing media coverage to gauge public sentiment and media impact. A valid driver’s license.

• Manage the development and review of Media Liaison policies, strategies and processes:
  Manage the development and implementation of communication media liaison strategies and policies, promote awareness on departmental programmes through media communication channels, manage, monitor and review the Business Unit policies, procedures and processes, in accordance with the best practice and legislation, drive a culture of compliance with department line managers and staff to ensure greater awareness communication media liaison polices and procedures, conduct research, collate information on best practices for communication media liaison services and consult with appropriate stakeholders on media liaison communication policies, strategies and procedures.
• Manage the development and implementation of media plans for the department: develop Media plans for various projects and communication initiatives, write and issue media invitations, write and issue media statements, manage and conduct media mobilization, write speaker notes and fact sheets.
• Manage the image of the Department through sound Media Relations:
  Respond to media enquiries in a timeous and strategic manner, issue media statements to educate and inform publics, manage and facilitate media interviews with subject experts and management, manage and publicize articles and advertorials in mainstream and community media and distribute media release/ statements to external stakeholders (media).
• Manage and implement media buying:
  Liaise with media platforms and ensure the sourcing of quotations, manage and facilitate press briefings, media networking sessions and oversee their logistical arrangements, manage and process media buying memorandums and present for approval.
• Manage communication research, trends and media monitoring:
  Manage and conduct media monitoring, research and analysis of the media environment, manage and oversee the conducting of research and gather factual information to write forewords for departmental reports, read newspaper articles and listen to news reports to identify trends directly related to and impacting on the Department, respond to news articles to rectify facts and manage the image of the Department, liaise with internal teams to gather information and ensure consistent, accurate communication with the public and media and handle media queries and responses on behalf of the department and the MEC.
• Management of Sub-Directorate:
  Manage and solve conflict within the Sub-Directorate, management of skills development plan of the…