Customer Marketing Lead

Overview

The purpose of the role is to provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).

• Manage expenditure planning and reporting within approved budget parameters.
• Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability.
• Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain.
• Define and lead the integrated marketing communications plans translated from the multiple franchise/segment business/marketing strategies.
• Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action.
• Consult with business to identify, assess marketing needs and offer innovative solutions.
• Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments.
• Demonstrate leadership behavior through personal involvement, commitment and dedication in support of organizational values.
• Plan and manage performance, talent, succession and culture across function to improve performance.
• Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure.
• Integrate business information, and compare, analyze and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes.
• Drive strategic relationships with relevant peers to enable optimization of the business value chain.
• Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances.
• Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
• Actively seek and contribute to diverse opinions
• Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation
• Provide input into the development of overall segment marketing plans and lead programmes in line with the business strategic direction
• Design and develop the relevant integrated customer marketing strategies that ultimately result in profitable growth of the sub-segment across relevant channels
• Promote and apply professional marketing standards, practices and governance which are aligned to the subsegment strategy and segment marketing strategy
• Provide thought leadership to programmes and campaigns aimed at ensuring more efficient program processes Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business
• Provide support to the leadership team of respective portfolio
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business overall goals and objectives
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organization
• Provide feedback to business stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Continuously engage business stakeholder to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualization and clarification
• Co-create with business stakeholder to find solutions for…