Digital Advertising Specialist

Digital Advertising Specialist (Meta – Global Portfolio of countries) – Doctors Without Borders (MSF-SA) Job Details

Region:
Johannesburg

Type of employment:
Full time

Start date:

ASAP

Length of commitment:
Permanent role

Position Level: 7

Department:
Digital Health Promotion Unit – Medical Department (SAMU hosted)

Report to:
Digital Health Promotion Coordinator

Remuneration:
Salary R 43 407,46, 13th cheque, 100% medical aid, 10% pension allowance, transport allowance, phone allowance, flexi-hours, two WFH days

We are recruiting a Digital Advertising Specialist (Meta – Global Portfolio) to independently lead paid digital advertising campaigns—primarily on Meta platforms (Facebook, Instagram, Whats App)—across multiple countries and diverse cultural contexts. This senior technical role sits one level below the Digital Health Promotion Advisor and focuses on campaign execution, optimisation, quality assurance, and building field team capacity.

• Develop and implement annual digital health promotion strategies, plans, and budgets aligned with medical and operational objectives.
• Translate campaign briefs into full Meta platform setups (objectives, audiences, placements, tracking via pixel/CAPI).
• Build, launch, monitor, and optimise complex campaigns with daily adjustments, A/B/multivariate testing, and troubleshooting.
• Ensure consistent application of audience segmentation, taxonomy standards, and safeguarding rules globally.
• Manage budgets, pacing, and spend reporting; conduct reforecasting and ROI analysis.
• Produce robust dashboards, monthly/quarterly reports, and actionable insights to inform strategy.
• Design and deliver training, mentoring, and technical supervision to Digital HP Officers in missions and maintain SOPs, toolkits, and QA checklists.
• Act as gatekeeper for brand, policy, ethical, and data‑protection compliance.
• Collaborate closely with health promotion, medical, content, and emergency teams.

• Degree in Marketing, Communications, Statistics, IT, or related field.
• 5+ years hands‑on experience managing complex Meta campaigns across multiple accounts/countries, OR 6–7 years progressive digital advertising experience with advanced Meta expertise.
• Expert level:
  Meta Business Suite.
• Intermediate‑Expert:
  Meta Events Manager & Conversions API, Google Analytics, Google Ads, Tik Tok.
• Intermediate‑Expert: 3rd‑party community management tools (e.g., Hootsuite, Sprout Social).
• Proven experience developing and evaluating customer/lead acquisition strategies via social media with measurable real‑world impact.
• Track record managing campaigns with budgets ≥ ZAR 20,000.
• Meta Blueprint Certification (Facebook Certified Media Buying Professional) required on entry or within 6 months.
• Strong analytical, quantitative, troubleshooting, and reporting skills.
• Excellent organisational skills, attention to detail, and client/service orientation.
• Proficient English (written and spoken);
  French or Arabic advantageous.

• Experience in humanitarian, public health, or cross‑cultural environments.
• Knowledge of Power BI, advanced Excel, SQL, or Drupal.
• Experience in social media content production/editing.
• Ability to work under pressure and manage multiple projects.

• Commitment to MSF principles and values.
• Cross‑cultural awareness.
• Behavioural flexibility and stress management.
• Analytical thinking and strategic vision.
• Planning, organising, and results orientation.
• Strong interpersonal skills, teamwork, and leadership.
• Networking and relationship building.
• Security awareness and risk sensitivity.
• Strong analytical, troubleshooting, and quantitative reporting skills.
• Demonstrated marketing skills, creativity, and ability to identify opportunities and implement innovative solutions.
• Demonstrated organisational skills, attention to detail, and high standards of client care.
• Excellent interpersonal and negotiation skills.
• High‑level oral and written communication and storytelling skills, with the ability to engage diverse audiences on complex issues.
• Strong work ethic with energy, initiative, vision, commitment, and high emotional intelligence.

Apply here. Please note that only shortlisted candidates will be contacted.

Date posted: 20 January 2026