Digital Paid Media Specialist

Job category: Media and Information

Location: Johannesburg

Contract: Permanent

Remuneration: Market Related

EE position: No

PlusOneX

Are you passionate about paid digital media and ready to take your skills to the next level?

Join Plus1X Solutions as we grow our dynamic Digital Media team. We’re looking for a Digital Paid Media Specialist with 2–3 years of experience who thrives in an entrepreneurial, fast-paced environment. This hybrid role (based in Johannesburg) offers exciting career growth, cross-disciplinary exposure, and the opportunity to work on impactful campaigns across leading platforms.

• Manage and optimise paid media campaigns across platforms including Google Ads, Meta, Tik Tok, X (Twitter), and Linked In.
• Monitor and adjust budgets, bidding strategies, and targeting to maximise ROI.
• Analyse campaign performance using GA4 and platform analytics to extract insights and make recommendations.
• Compile and present detailed performance reports to clients weekly/monthly.
• Set up and implement tracking tags and pixels.
• Build strong relationships with clients and attend status meetings.
• Support publisher negotiations, media schedule creation, and admin tasks.
• Stay ahead of industry trends, and digital media innovations.
• 2–3 years of hands-on digital media experience.
• Matric with higher-grade Mathematics (please include results in your CV).
• Proficient in Excel and PowerPoint.
• Strong knowledge of Google Ads (Search & Display), Google Analytics (GA4), and DV360 or similar programmatic platforms.
• Understanding of paid media strategies across multiple digital channels (including Google, Meta, Tik Tok, X, and Linked In).
• Self-motivated, detail-oriented, and passionate about digital marketing.

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