Affiliate & Acquisition Specialist

Affiliate & Acquisition Specialist required in Johannesburg.

This is an opportunity to sit inside the engine room of a high-volume iGaming and sports betting operation and take ownership of how players are acquired, converted, and monetised at scale.

Our client is a licensed, regulated iGaming operator competing in a crowded, aggressive market where CPA efficiency, traffic quality, compliance discipline and speed to market determine who wins and who quietly disappears.

They are looking for an Affiliate & Acquisition Specialist who thrives in that environment — someone who understands that in iGaming, growth is not theoretical, it is measured daily, in real money, under regulatory scrutiny.

• iGaming acquisition is a battlefield.
• Channels saturate fast
• Regulators tighten rules
• Costs rise
• Bad traffic kills brands
• This role exists to outperform all of that.

Your key job responsibilities as Affiliate & Acquisition Specialist in Johannesburg, South Africa will include:

• Scaling affiliate-driven player acquisition
• Optimising paid and performance channels
• Protecting the licence through strict compliance control
• Delivering profitable, measurable, sustainable growth
• This is a role for someone who wants ownership, pressure, and visibility — not comfort.

You will own the end-to-end acquisition lifecycle across sports book and casino products, working closely with senior marketing leadership and cross-functional teams to deliver consistent player growth.

You will:

• Identify, recruit and onboard high-value iGaming affiliates, publishers and media partners
• Build long-term commercial relationships with top-tier sports book and casino partners
• Activate affiliates with approved creatives, offers, landing pages and tracking links
• Structure and negotiate CPA, rev-share and hybrid commission models
• Analyse traffic quality, player behaviour, fraud indicators and lifetime value
• Scale what works aggressively — and cut what doesnt without hesitation
• Enforce strict compliance across all affiliate activity, including responsible gaming and advertising standards
• This is not affiliate account management.
• This is affiliate revenue ownership.

You will:

• Plan, execute and optimise campaigns across Google, Programmatic, ATL and performance channels
• Own campaign architecture, audience targeting, testing frameworks and scaling logic
• Constantly push to lower CPA while improving conversion quality
• Work with CRM and BI teams to improve onboarding, retention and player value
• Collaborate with Creative and Social teams to sharpen messaging and funnel performance
• The focus is simple: efficient growth that survives scrutiny.

You will:

• Maintain accurate tracking, attribution and reporting across all acquisition channels
• Analyse performance across CPA, conversion rates, player value and ROI
• Produce actionable reports that inform commercial and budget decisions
• Identify leakage, inefficiencies and optimisation opportunities across the funnel
• If you like data but cant turn it into decisions, this role will eat you alive.

You will:

• Audit affiliate and paid channels to prevent misleading or non-compliant promotion
• Ensure all acquisition activity aligns with iGaming regulations and brand governance
• Monitor competitor strategies across sports book and casino markets
• Identify new networks, traffic sources and acquisition angles before competitors do
• Growth matters — but keeping the licence matters more.

• This role is built for someone who already understands the iGaming acquisition ecosystem.

• 2–5 years experience in affiliate marketing, acquisition or performance marketing
• Hands-on experience in iGaming, sports betting or regulated online gaming
• Strong working knowledge of affiliate platforms (Income Access, Net Refer, My Affiliates or similar)
• Confidence in tracking, attribution models and performance analytics
• A commercial mindset — you think in ROI, not vanity metrics
• The ability to operate under pressure, ambiguity and constant change
• Strong negotiation, communication and stakeholder management skills
• Relevant marketing or business qualifications are advantageous but not essential

This is not a stepping-stone role. It is a career-defining acquisition seat.

You get:

• Direct ownership of player acquisition performance
• Exposure to senior decision-makers and budget control
• The chance to build a reputation in one of the most competitive digital industries
• A role where results are visible, valued and rewarded

If you want safety, predictability and low pressure — this is not it.

If you want to build, scale and dominate in iGaming acquisition, this is exactly where you should be.