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Events & Marketing Coordinator

Job in Johannesburg, 2000, South Africa
Listing for: Initiate International
Full Time position
Listed on 2026-01-31
Job specializations:
  • Entertainment & Gaming
    Event Manager / Planner
Job Description & How to Apply Below

Events & Marketing Coordinator required in Johannesburg.

Our client, a well-established operator within the iGaming and Sports Betting sector, is looking for a Sales Events & Marketing Coordinator to drive the planning and execution of high-impact events, brand activations and partnership initiatives that directly support customer acquisition, retention and revenue growth.

If you have experience in live events, commercial activations and high-energy environments get you going, this role will hit the sweet spot.

This is a hands-on role in a fast-moving, regulated industry where timing, precision and brand consistency are non-negotiable.

The Role:

Youll be responsible for delivering seamless, high-quality sports betting and iGaming events, sponsorship activations and promotional campaigns that elevate brand visibility and strengthen commercial partnerships.

Duties and Responsibilities:

  • Planning and executing internal and external events including sports book activations, race-day events, tournaments, launches, trade shows, conferences and client engagements
  • Managing end-to-end event delivery: venues, branding, registrations, guest experience, on-site coordination and post-event close-out
  • Supporting sales and commercial teams with event-led lead generation, VIP engagement and partnership development
  • Coordinating marketing campaigns linked to betting promotions, sponsor ships and major sporting or racing calendars
  • Ensuring strict brand consistency across all event materials, digital assets and promotional collateral
  • Managing event-related suppliers and agencies, negotiating pricing and service levels to maximise ROI
  • Developing and controlling event and marketing budgets, tracking spend and measuring performance
  • Coordinating logistics including travel, accommodation, equipment, setup and breakdown
  • Ensuring compliance with operational, health and safety, and industry-related standards at all events
  • Preparing post-event and campaign reports with insights, performance data and commercial recommendations

Requirements:

This role is best suited to someone who understands the pace, pressure and commercial realities of iGaming, betting, racing or adjacent entertainment industries.

  • A National Diploma (NQF Level
    6) in Marketing, Communications, Events Management or a related field
  • Minimum 3 years experience in events, marketing coordination, sales support or partnership roles
  • Experience working in iGaming, Sports Betting, Racing, hospitality, entertainment or high-volume B2C environments
  • Strong event planning, stakeholder coordination and project management skills
  • Commercial awareness with the ability to support revenue-driven initiatives
  • Vendor negotiation and supplier management experience
  • Budget management and financial tracking capability
  • Intermediate MS Office proficiency
  • Flexibility to work evenings, weekends and public holidays aligned to sporting and betting calendars
  • Willingness to travel within South Africa

The Right Mindset – You are:

  • Calm under pressure and comfortable in live-event environments
  • Highly organised with strong attention to detail
  • Commercially minded and brand-conscious
  • Proactive, adaptable and solution-focused
  • A team player who takes ownership and delivers without hand-holding

Why This Role Stands Out:

  • Youll be operating at the heart of a high-growth, high-energy industry, delivering experiences that directly influence customer engagement, partnerships and commercial performance.
  • If you want exposure, responsibility and the chance to make measurable impact in iGaming and Sports Betting, this role delivers exactly that.
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