ATL Media Planner

Company description

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

Talent This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our clients’ business.

Transformation True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform clients’ business.

The Media Planner job requires a certain element of creativity, coupled with organizational and research skills. As a Media Planner you will be expected to develop media schedules in line with approved media strategies, and that deliver on set KPI’s. A high level of collaboration and a real desire to push the boundaries is what will be expected. In addition, this role requires a high level of accountability and responsibility over the ATL media investments we are entrusted to manage.

You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key client briefings, status meetings, integration meetings with agency partners.
• Be present and on time to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Work collaboratively within the Media Buying Team.
• Sign off ATL media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Media tools platform is kept up to date and integrations are added and maintained.
• Ensure that your time sheets are maintained and timeously updated.

The Job Purpose

• To demonstrate real passion, care and vision for the brands in your portfolio.
• Fully versed in all Telmar / Arianna planning tools.
• To be accountable for the successful delivery of ATL media schedules, media opportunity evaluations and PCAs.
• Ensure collaboration and alignment with other external agency partners.
• Work closely with strategists and buyers to ensure campaigns run smoothly and meet projected KPIs.
• Work with the strategists to ensure complete understanding of the strategy and accurate translation thereof into a media schedule.
• Once the schedule is approved, work closely with the Buyer to clearly and accurately brief in the campaign.
• Ensure accurate and optimized campaign execution, delivery, and reporting.
• In addition, work closely with the strategist to develop and collate the monthly PCAs.
• Work closely with the buyer to ensure accurate billing packs are delivered each month.
• To the media buying team + ensure that any AP (accounts payable) invoice queries are cleared each month.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Resolve ATL media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• Ensure budgets are properly managed and financial losses mitigated due to under / overspends.
• Work collaboratively with the team to maintain highest taxonomy standards.
• Work collaboratively with the digital team to ensure media integration and collaboration on all campaigns.
• Work on any monthly reporting that is required for Global teams on your accounts.

A marketing / media / communications degree, diploma or certificate.

Telmar / Arianna Experience (TV, Radio, Print).

Must haves:

• Strong TV Planning
  
  Experience:
  
  Must have hands‑on experience building TV schedules, analysing reach/frequency, flighting patterns, CPT efficiency, and channel mix optimisation.
• C…