Creative Copywriter Specialising in Audio and Radio

Vacancy:
Creative Specialising in Audio and Radio

Bring Ideas to Life with Media Heads
360 in Rosebank, Johannesburg!

Are you a storyteller at heart with a passion for crafting powerful, audience-driven ideas? Media Heads
360 is looking for a talented and imaginative Creative to conceptualise and write compelling radio, digital, and integrated campaigns that captivate, connect, and deliver results. If you thrive on collaboration, creativity, and strategic thinking, this role offers the opportunity to shape meaningful brand stories in one of South Africa’s most dynamic media environments – the world of Audio. The ideal candidate is a skilled storyteller who can transform client briefs into powerful radio lead ideas that deliver measurable impact across multiple platforms.

About Media Heads
360

Media Heads
360 is a leading specialist in audio-led integrated media solutions, connecting brands with audiences through innovative, insight-driven campaigns. We conceptualise, craft, and deliver engaging content that resonates - across radio, digital, and beyond.

Position: Creative/ Copy Writer (specialising in radio and audio)

Location: Rosebank, Johannesburg

Type: Full-time

Compensation: Competitive salary

Reports to: General Manager

Level: Mid

Key Responsibilities

• Conceptualise and write live and recorded commercials, promotions, and campaign concepts for clients for radio and audio led solutions.
• Translate client briefs and strategic requirements into compelling creative solutions for radio and audio.
• Conceptualise and craft highly engaging social media and digital content to support audio led campaigns.
• Write and develop scripted radio and audio content, including radio drama series, character bibles, and episode synopses.
• Direct voice-overs in studio for recording of radio commercials, working closely with the talent and our sound engineers.
• Contribute to brainstorm sessions, generating creative ideas and campaign strategies.
• Develop radio station promotions that align with brand strategy and listener engagement objectives.

• Write material for Media Heads
  360’s marketing collateral and internal campaigns.
• Identify and apply emerging creative trends and cultural insights to client work.
• Take ownership of creative projects, managing concepts from ideation through to final delivery.
• Present creative ideas and underlying strategic thinking to clients when required.
• Collaborate across departments to ensure cohesive, high-quality output.

Requirements

• Minimum 3–5 years’ experience in a creative or copywriting role within radio (a must have!), advertising, marketing, or media.
• Demonstrated experience in concept development and copywriting across radio, digital, and integrated campaigns.
• Ability to handle multi-element, multi-platform campaigns requiring conceptual thinking and coordination, predominantly in the radio space.
• Proven understanding of audience behaviour, brand positioning, and storytelling within the radio realm.
• Experience working with voice-over talent and audio production is advantageous.
• Excellent writing skills - creative, original, and strategically sound.
• Preference will be given to candidates who speak and understand two or more African languages, particularly Ndebele, Sotho, Swati, Setswana, Tsonga, Venda, Pedi, Zulu, or Xhosa.
• Highly proficient in PowerPoint, Word, and other creative presentation tools.
• Must attach portfolio of previous work done, which includes, a radio script and a client concept.

Education

• Relevant tertiary qualification in Creative Writing, Copywriting, Communications, Media, or Marketing.
• Additional qualifications or short courses in digital content creation will be an advantage.

Personal Attributes

• Innovative, curious, and passionate about great ideas.
• Strong communication and interpersonal skills.
• Able to work independently and collaboratively within a fast-paced team environment.
• Proactive, adaptable, and solution-driven under pressure.
• Resilient and open to feedback.
• Client-centric mindset with a strong understanding of advertising as a business tool.
• Strategic thinker who can connect creative ideas to commercial objectives.
• Energetic and enthusiastic, with a willingness to learn and grow.

Why Media…